Manager, Marketing Growth and Automation

Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.

All employees are required to espouse MMSCAN’s company values, MMC WAY, and conduct themselves accordingly:

Think of Our Customers First; Strengthen Trust
Enrich Society
Welcome All Facts; Share Difficult News First
Conduct and Challenge Yourself Professionally
and Respect All; Work as Part of a Broader Team

Use of Artificial Intelligence (AI)
MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring manager.

PURPOSE

The Manager, Marketing Growth & Automation is responsible for driving business growth through the strategic oversight of three distinct specialist functions:

Data & Marketing technology
Customer Relationship Management (CRM)
Dealer Enablement

This role leads a team to optimize the digital marketing stack, ensure data-driven personalization for customer communications, and maximize the efficiency of dealer advertising and associated programs. The manager aligns the team’s efforts to drive sales, improve customer engagement, and maintain a robust infrastructure that serves as the foundation for the organization's marketing performance.

This position reports to the Senior Manager, Marketing Growth & Automation

RESPONSIBILITIES

1. Integrated Growth & Ecosystem Alignment
Your role is to ensure that technology, customer data, and dealer-level activities are not operating in silos but are reinforcing one another to drive sales and loyalty.

Unified Data Flow: Oversee the architecture where MarTech infrastructure supports CRM personalization, while Dealer Tier 3 marketing programs (Dealer Enablement) feed back into the overall performance data loop.
Brand & Experience Consistency: Manage the strategic alignment of dealer-level website/advertising assets with corporate brand compliance standards, ensuring the "customer experience" remains seamless from corporate touchpoints down to the dealership level.
Cross-Functional Roadmap: Develop a roadmap that bridges the gap between technical infrastructure (data integration) and tactical execution (corporate initiatives, dealer programs and CRM campaigns).

2. Operational Governance & Risk Management
With "Automation" in the title, your oversight must ensure that automated systems are scalable, compliant, and secure.

Compliance Oversight: Take strategic responsibility for ensuring all CRM activities and data integrations adhere to rigorous privacy regulations such as CASL and PIPEDA, etc.
Data Integrity Standards: Move beyond day-to-day troubleshooting to set the strategic policy for "single source of truth" data management, establishing standards for data quality and system governance that the team must follow.
Fiscal Responsibility: Manage the consolidated financials, balancing the budget against the monthly reconciliation and management of the Tactical Advertising Program (TAP) budget.

3. Partner & Vendor Performance Management
While specialists handle the day-to-day coordination with vendors, you are responsible for the high-level performance strategy of the partner ecosystem.

Vendor Ecosystem Strategy: Oversee agency partners and tech vendors to ensure projects remain within budget and are completed on time.
KPI Alignment: Establish the success metrics for media vendors, ad-tech partners, and website agencies, ensuring their performance contributes to the overall business goals.
Performance Reporting: Drive the "continuous improvement" mindset by overseeing the execution of post-mortems and synthesizing departmental reporting for senior leadership.

4. Strategic Innovation
As a manager, you are tasked with identifying where the business needs to go next, rather than just maintaining current operations.

Technology Evolution: Actively assess emerging trends in marketing technology to determine which new tools will improve efficiencies or customer engagement, moving beyond current legacy tools.
Process Optimization: Identify opportunities to automate workflows that are currently manual, improving the ability of the team to handle multiple projects simultaneously.

TYPICAL EDUCATION & EXPERIENCE PROFILE

5+ years direct responsibility in marketing, advertising, or agency, preferably focused in automotive.
MBA degree in marketing or business administration preferable
Proven track record in digital advertising, strategic development, dealer operations and advertising, CRM, website management and data management.
Research proficiency