Manager, Marketing Automation Super Admin (Marketo)
hpe · Spring, Texas, United States of America ·
- Work mode
- Remote
- Category
- Marketing
- Experience
- 10+ years
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
Overview
We are seeking a Marketing Automation Super Admin to serve as the strategic owner and technical authority for our Adobe Marketo Engage platform and its surrounding ecosystem. This manager-level role combines advanced platform administration, system architecture, and functional consulting to ensure long-term platform stability, scalability, and governance.
The Super Admin operates within a complex B2B marketing and sales technology environment, partners closely with Salesforce and IT teams, leads a team of platform administrators, and serves as the primary escalation point with Adobe Marketo Support.
Key Responsibilities
Platform Strategy & Architecture
- Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
- Ensure platform scalability, performance, security, and governance
- Define and enforce Marketo standards, order of operations, and best practices
- Identify and address technical debt, platform risks, and architectural gaps
Advanced Administration & Functional Consulting
- Design and implement advanced Marketo configurations beyond standard administration
- Serve as the escalation point for complex platform issues and design decisions
- Translate business requirements into scalable, maintainable Marketo solutions
- Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
- Advise stakeholders on platform capabilities, trade-offs, and best practices
Salesforce & Ecosystem Integration
- Own and optimize the Marketo–Salesforce (SFDC) integration, including data synchronization, lifecycle logic, and field mappings
- Collaborate with Salesforce administrators and IT teams on cross-platform initiatives
- Ensure alignment between marketing automation and sales operations processes
Adobe Marketo Support & Technical Partnership
- Act as the primary liaison with Adobe Marketo Support for escalated issues and complex defects
- Manage the full lifecycle of support engagements, including troubleshooting and root cause analysis
- Incorporate support learnings into platform standards and operational documentation
Team Leadership
- Lead, mentor, and develop a team of Marketing Automation Platform Administrators
- Establish and maintain platform documentation, standards, and operational playbooks
- Review and approve complex builds to ensure architectural integrity
Required Qualifications
Experience
- 10+ years of hands-on Adobe Marketo experience in enterprise environments
- Strong background in B2B marketing automation and complex lifecycle models
- Proven experience as a senior Marketo administrator, business analyst, and functional consultant
- Deep expertise in Marketo order of operations
- Extensive experience with Salesforce integration and B2B data models
- Experience working within large, multi-tool marketing technology ecosystems
Skills & Capabilities
- Strategic, architectural mindset with strong operational discipline
- Demonstrated ability to lead and mentor technical platform teams
- Strong cross-functional collaboration and stakeholder management skills
- Ability to communicate complex technical concepts to diverse audiences
- Marketo certifications strongly preferred
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job:
MarketingJob Level:
Manager_1"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 120,000 - 243,000 in California // 105,500 - 243,000 in Illinois & North Carolina & Texas & Utah & Virginia
The listed salary range reflects base salary. Variable incentives may also be offered."
Information about employee benefits offered in the US can be found at
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
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