Why Globalization Excellence (GE)

Zinnov's Globalization Excellence (GE) practice helps enterprises build and scale Global Capability Centers (GCCs) end-to-end—from Design & Discovery to Build, Scale, and Run.

In GE, you don't work in silos. You:

• Lead strategic employer branding engagements for leading global enterprises.
• Partner with GCC leaders, HR, Talent Acquisition, and business stakeholders to solve complex talent and branding challenges.
• Work across GCC advisory, managed services, and talent transformation engagements.
• Influence employer brand strategy, talent attraction, and organizational growth through consulting-led solutions.

This is where strategy meets execution—and where employer branding becomes a key driver of business and talent success.

About the Role

As a Manager – Employer Branding, you will lead employer branding and talent attraction initiatives for Global Capability Centers (GCCs), helping clients build differentiated employer brands that attract, engage, and retain top talent.

Working closely with GCC leaders, HR teams, Talent Acquisition stakeholders, and cross-functional business leaders, you will develop employer brand strategies, shape Employee Value Propositions (EVPs), drive integrated branding and communication programs, and lead high-impact recruitment marketing initiatives. You will also manage client engagements, mentor consulting teams, and ensure successful delivery of employer branding projects while contributing to practice growth and thought leadership.

What You'll Do

Employer Brand Strategy & Advisory

• Develop and execute employer branding strategies aligned with business and talent objectives.
• Lead employer brand assessments, competitive benchmarking, and talent market research.
• Translate market insights into employer branding recommendations, messaging frameworks, and action plans.
• Facilitate stakeholder workshops and support Employee Value Proposition (EVP) development and activation.

Talent Attraction & Recruitment Marketing

• Lead recruitment marketing and employer branding campaigns across digital, social media, events, partnerships, and talent communities.
• Develop campaign strategies, content plans, and engagement frameworks.
• Partner with Talent Acquisition teams to strengthen candidate experience and employer brand consistency.
• Measure campaign performance and recommend optimization strategies to improve outcomes.

Communications, Content & Thought Leadership

• Develop employer branding content across social media, digital platforms, leadership channels, and talent communities.
• Support executive branding and leadership visibility initiatives.
• Drive thought leadership through blogs, articles, webinars, industry reports, events, and external engagements.
• Ensure consistency in messaging, storytelling, and employer brand positioning.

Employee Advocacy & Internal Branding

• Design and execute employee advocacy and internal branding initiatives.
• Develop communication programs that strengthen employee engagement and organizational culture.
• Help clients build authentic employee storytelling and advocacy programs.
• Partner with HR and leadership teams on internal communication initiatives.

Measurement & Insights

• Develop employer branding dashboards and reporting mechanisms.
• Monitor employer branding trends, talent market dynamics, and competitor activity.
• Analyze campaign performance and provide data-driven recommendations.
• Use insights to continuously improve employer branding investments and business outcomes.

Client & Engagement Leadership

• Manage end-to-end delivery of employer branding engagements and client workstreams.
• Build trusted relationships with client stakeholders and serve as a strategic advisor.
• Present recommendations, insights, and progress updates to senior client leadership.
• Ensure projects are delivered on time, within scope, and to the highest quality standards.

Team Leadership & Practice Development

• Lead, mentor, and coach Consultants, Senior Associates, and Associates.
• Allocate work, review deliverables, and support capability development across the team.
• Foster collaboration, accountability, innovation, and continuous learning.
• Support business development through proposals, client presentations, solution development, and thought leadership.
• Identify opportunities to expand client relationships and create additional business value.

What You Bring

Qualifications & Experience

• MBA, PGDM, or equivalent Master's degree preferred.
• Bachelor's degree in Marketing, Communications, Business, Journalism, Advertising, Commerce, or a related field.
• 6–8+ years of experience in employer branding, communications, recruitment marketing, brand strategy, consulting, or related areas.
• Demonstrated experience managing employer branding, recruitment marketing, or strategic communication initiatives.
• Experience working with senior stakeholders and managing multiple client engagements simultaneously.
• Proven experience leading teams, mentoring junior professionals, and delivering consulting engagements.

Key Skills

• Employer Branding & Employee Value Proposition (EVP)
• Talent Attraction & Recruitment Marketing
• Strategic Consulting & Problem Solving
• Stakeholder & Client Relationship Management
• Brand Strategy & Positioning
• Content Strategy & Storytelling
• Thought Leadership & Executive Branding
• Project & Program Management
• Data Analytics & Performance Measurement
• Commercial Awareness & Business Acumen
• Excellent Communication & Presentation Skills
• Team Leadership & Coaching

Desirable

• Experience working with Global Capability Centers (GCCs), consulting firms, or professional services organizations.
• Strong understanding of talent market trends and employer branding best practices.
• Experience working with geographically distributed stakeholders and cross-functional teams.
• Ability to influence senior leadership and drive strategic discussions.

What Success Looks Like

• Clients build stronger employer brands and differentiated Employee Value Propositions.
• Employer branding programs drive measurable improvements in brand visibility, candidate engagement, and talent attraction.
• Client engagements are delivered successfully with high stakeholder satisfaction and measurable business impact.
• Team members grow through structured coaching, mentoring, and continuous capability development.
• The practice benefits from high-quality delivery, innovative thought leadership, stronger client relationships, and business growth.

If you're passionate about building employer brands, solving complex talent challenges, and partnering with senior leaders to shape talent strategy, this role offers the opportunity to work with some of the world's leading Global Capability Centers (GCCs), lead high-impact consulting engagements, and accelerate your career at the intersection of employer branding, communications, consulting, and business transformation.