Manager eCommerce

Purpose & Overall Relevance for the Organization:

TMALL adidas Outdoor store (TMOD) plays a key strategic role in accelerating our digital brand eCommerce strategy in China. As one of the flagship store on Tmall, to shape the store as new outdoor concept"山川里"— designed to attract outdoor and causal outdoor high value TMall consumers. Build this store into the definitive lifestyle/outdoor beacon on Tmall, through a premium, end-to-end consumer experience will be key success for this role.

Key Responsibilities:

• Store Strategy & Performance Ownership

Accountable for end-to-end management and all KPIs of the TMOD store. Develop and execute the store business plan, activation calendar, and holistic strategy to achieve commercial targets.

• Daily Operations & Cross-functional Leadership

Drive high-quality day-to-day operations for TMOD store. including product presentation, site design, and traffic management. Lead internal collaboration with Digital Buying &Trading, Digital Marketing, Operations, and Analytics teams, as well as external vendors and agencies.

• Data-Driven Insights & Reporting

Analysis store performance, generate product and operational insights, and deliver clear reporting and optimization recommendations to senior management. Translate learnings into actionable plans for future seasons.

• Platform Collaboration & Innovation

Proactively identify and drive co-creation projects with Tmall to enhance store innovation, consumer experience, and platform engagement. Serve as the key liaison with Tmall to align platform resources and initiatives.

• Cross-functional Collaboration & Integration

Act as the primary interface with adidas cross-functional partners—especially Digital marketing, Brand Marketing, CRM, and the Outdoor BU—to integrate brand concepts/activations and ensure a premium, consistent consumer experience on Tmall.

• Platform Expertise & Adaptation

Continuously deepen understanding of Tmall’s mechanisms, tools, and trends to optimize store operations and swiftly adapt to platform changes.

Key Relationships:

• Platform store management team
• Digital Buying & Trading team
• Digital marketing team
• Digital Operations team
• Digital Business Planning & Analytics team
• Brand Activation team
• CRM team
• Originals BU
• External agencies
• Tmall Sports Industry team

Knowledge, Skills and Abilities:

• Bachelor or Master’s degree required, with solid years in SPORTS/FASHION/Outdoor industry with at least 5 years in eCom business
• Strong experience in working with Tmall/platforms
• Experience in planning and managing large budgets across channels while achieving high volume growth targets.
• Deep thinking and daily running business skillset to achieve the tremendously performance.
• Maintains a positive outlook, foster a resilient, can-do attitude in the face of challenges.
• Skilfully navigates obstacles and finds creative solutions to problems with limited resources.
• Demonstrates a strong enthusiasm for e-commerce and a genuine interest in enhancing the online shopping experience.
• MNC background and sensitive in cross-culture environment
• Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly.
• Excellent English language skills.