Manager, Conversion Rate Optimization
Skechers · Manhattan Beach, CA ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
- Experience
- 3+ years
As part of our focus on iterative and continuous improvement, in this role you’ll work with various teams to analyze/optimize the user experience with the ultimate goal of streamlining the customer experience and improving onsite engagement and conversion rates. You’ll monitor and provide insights related to UX behaviors, site usability, and conversion patterns. This role is primarily responsible for the US e-commerce website; however, site improvements will be scaled globally to international Skechers domains making it an exciting time to be part of the Skechers Digital Team!
Applicants should be well versed in CRO and multivariate testing and familiar with Google Analytics and A/B testing platforms such as Optimize, Monetate, Dynamic Yield, or Optimizely, etc.
This role is based in Manhattan Beach, CA on a hybrid work schedule with 3 days in office per
week.
WHAT YOU’LL DO:
Own and evolve the loyalty program roadmap, prioritizing initiatives based on customer insights, business impact, operational feasibility, and long-term program goals while partnering cross-functionally to support successful execution.
Own the loyalty business roadmap and partner closely with Loyalty Product and Technology teams to align priorities, define business needs, and support execution of initiatives that drive customer and business impact.
Develop and execute loyalty strategies and initiatives that support customer engagement, retention, and long-term member value across retail and digital channels.
Evaluate loyalty program performance, customer behavior, and initiative effectiveness to identify optimization opportunities and inform future prioritization and investment decisions.
Drive operational governance across loyalty initiatives, ensuring alignment between customer experience, business goals, technical capabilities, and execution timelines.
Partner cross-functionally with Retail, CRM/Personalization, Analytics, Product, IT, Operations, and Finance teams to successfully implement loyalty initiatives and improve omni-channel customer experiences.
Lead operational execution of loyalty campaigns, offers, promotions, and member experiences, ensuring accuracy, quality, and timely delivery across customer touch points.
Partner with Analytics to define, track, and report on key loyalty KPIs including enrollment, activation, engagement, retention, repeat purchase behavior, and customer lifetime value.
Identify operational challenges and proactively drive solutions that improve scalability, efficiency, customer experience, and overall program effectiveness.
Maintain accountability for execution quality, operational accuracy, and follow-through across loyalty initiatives, including coordination of supporting resources as needed.
Present roadmap priorities, program updates, recommendations, and performance insights to leadership and cross-functional stakeholders.
Stay informed on industry trends, competitive landscape, emerging technologies, and loyalty best practice.
Lead the day-to-day execution of the CRO program, including test ideation, prioritization, execution, analysis, and optimization.
Analyze site performance, customer behavior, and digital journeys to identify friction points and high-impact opportunities to improve conversion, engagement, and revenue.
Build and manage the CRO testing roadmap, facilitating internal planning and prioritization sessions with key stakeholders.
Manage the CRO agency relationship, overseeing test development, execution, timelines, quality, and performance.
Partner closely with Product, UX/UI, Content teams to develop and implement A/B tests and customer experience enhancements.
Combine quantitative and qualitative insights to develop clear hypotheses, identify opportunities, and translate findings into actionable recommendations.
Own test measurement and analysis, clearly communicating results, learnings, business impact, and recommended next steps to stakeholders and leadership.
Translate successful test learnings into scalable experience improvements that elevate the customer journey and overall digital brand experience.
Serve as a subject-matter expert across CRO and experimentation tools, including Monetate, Google Analytics, and Quantum Metric, helping Product teams make data-informed customer experience decisions.
Oversee the technical quality of experimentation, including test configuration, tagging, QA, targeting rules, and platform integrations, ensuring accurate and reliable results.
Maintain CRO reporting and performance cadences that provide visibility into the testing pipeline, results, key learnings, and program impact.
WHAT YOU’LL BRING:
3-5 years in managing Conversion Rate Optimization and behavioral analytics
Strong command of A/B testing, multivariate testing, and structured experimentation frameworks
Experience with and strong understanding of with eCommerce or retail industry benchmarks and consumers
Ability to understand detailed information and effectively summarize the business impact for various stakeholders
Previous experience working with CRO Platforms (Monetate, Dynamic Yield, Optimizely, etc.)
Strong Experience with on-site behavioral analytics tools (Quantum Metrics, LogRocket, Fullstory, etc.)
Ability to create polished PowerPoint or Keynote presentations and artifacts for leadership audiences
Proven ability to identify, analyze, and Synthesize feedback into actionable insights and present findings to product, CX, marketing, and executive teams to influence roadmap and business strategyOther duties as assigned.
SKILLS & REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Strong understanding of loyalty principles, customer lifecycle strategies, and omnichannel customer engagement.
BA or BS.
3+ years of CRO experience managing A/B testing programs
Knowledge of Monetate (preferred) or other tools (Google Optimize, Monetate, Optimizely, Dynamic Yield, etc.)
Deep analytical mindset that is obsessed with tracking and improving E-Commerce K
5 years of working experience managing web analytics and delivering dashboards
Experience with GTM, Data Layers, and basic HTML/CSS/Javascript knowledge
Excellent communication and presentation skills with the ability to communicate and drive meaningful business outcomes
Self-starter, ability to meet deadlines in a fast-paced environment with minimal direction
Experience in UX research is a plus
The pay range for this role is $90,000 - $115,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected].
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.