Lifecycle Marketing, Personalization and Automation Manager
Vancity · Vancouver, British Columbia, Canada ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
- Experience
- 8+ years
Vancity · Vancouver, British Columbia, Canada ·
Our Story & Purpose:
We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.
As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,700 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!
Your Role in Supporting Our Members:
As a Lifecycle Marketing, Personalization & Automation Manager you will be responsible for translating Marketing’s growth strategy into scalable, personalized, and automated member and prospect journeys. You will serve as Marketing’s business lead for the marketing technology roadmap, CRM, and applied AI initiatives, helping deepen relationships, improve conversion, and deliver measurable growth at scale. This role works closely with Marketing, IT, Data teams, CRM, AI, Risk, and vendor partners to ensure marketing technology capabilities align with business priorities and member needs. We are seeking a strategic marketing leader with expertise in managing marketing technology platforms to build scalable processes across product marketing, lifecycle marketing, operations, and paid.
This is a Full-time, Permanent role based at our Vancity head office and will report directly to the Director, Research and Insights. We offer flexibility through a hybrid work model; however, regular in-person participation is an important part of this role. Work location arrangements will be determined in partnership with the employee's manager, taking into account team, business, and operational needs.
How You'll Make an Impact:
What You’ll Bring to the Team:
Extra Skills That Set You Apart:
You’ll Thrive Here If You Are:
We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.
What You’ll Earn:
This role offers a salary range of $108,500 to $140,500 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.
Why You’ll Love Working Here:
A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:
Vancity Talent Programs:
Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.
This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process, including the application stage, we encourage you to let us know. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.