Aeroflow Health- Lifecycle Marketing Manager - Mom and Baby (Remote)
About Aeroflow
Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives at home. Through innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers to care and simplify complex healthcare processes for families, providers, and payers alike.
Headquartered in Western North Carolina, Aeroflow is proud to be one of the fastest-growing healthcare companies in the country, recognized on the Inc. 5000 list and consistently certified as a Great Place to Work®. As we continue to grow, we remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make meaningful impact every day.
Aeroflow Health's Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. From breast pumps and milk storage bags to pregnancy and breastfeeding classes, lactation support, and postpartum recovery products, we help moms access the resources they need through insurance while delivering an exceptional patient experience throughout pregnancy and postpartum.
The Opportunity
As the Lifecycle Marketing Manager for the Mom & Baby Team, you will join a team of talented marketing professionals and play a pivotal role in shaping how our brand connects with hundreds of thousands of expectant and new parents each year through highly personalized, data-driven lifecycle campaigns. This is a highly collaborative role for a marketer who thrives balancing strategic thinking with hands-on execution—someone who enjoys developing lifecycle strategies, bringing them to life through thoughtful execution, and continuously optimizing performance based on data and customer insights.
Reporting to the Director of Brand Strategy & Marketing, you will focus on lifecycle email, SMS, and MMS campaigns—ensuring every message resonates deeply with moms from pregnancy through postpartum at every stage of their customer journey. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery and E-commerce—ensuring Aeroflow Breastpumps remains the trusted source for millions of moms.
This role requires a blend of strategic thinking, hands-on execution, creativity, and data-driven decision-making to build lifecycle programs that drive engagement, conversion, and long-term trust. Success in this role requires intellectual curiosity, strong business judgment, and a proactive approach to identifying opportunities and driving continuous improvement. You’ll partner closely with MarTech for execution in Braze, ensuring lifecycle campaigns are effective, technically sound and deliver measurable business results.
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Primary Responsibilities
Lifecycle Strategy & Email/SMS/MMS Campaign Ownership
- Own the strategy, execution, and performance of all lifecycle email, SMS, and MMS campaigns.
- Proactively identify opportunities, develop strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business outcomes.
- Define business priorities and desired outcomes for automated journeys (onboarding, education, conversion, resupply reminders, cross-sell opportunities) in consultation with Marketing leadership and aligned to business unit goals.
- Develop and maintain a detailed lifecycle marketing journey map across email, SMS, and MMS touchpoints, using it to identify gaps and opportunities for engagement and conversion. Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience.
- Prioritize lifecycle initiatives based on business impact, customer value, technical complexity, and organizational priorities.
- Drive segmentation and personalization strategies to deliver relevant, timely communications based on customer behavior and lifecycle stage.
- Ensure lifecycle campaigns complement site experiences, landing pages, and broader funnel initiatives.
Content Development for Lifecycle Channels
- Develop content strategy and write copy for lifecycle channels (email, SMS, MMS) that resonate with moms at each stage of her customer journey.
- Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes, brand storytelling, tone, and design standards.
- Develop and optimize a portfolio of lifecycle templates and creative examples for continuous improvement.
Platform & Data Management (Braze)
- Own lifecycle marketing priorities in Braze, defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise.
- Partner with MarTech to scope, test, and launch automated journeys, dynamic content, and advanced segmentation.
- Define requirements for tagging, triggers, and personalization logic. Collaborate with MarTech and WebDev on feasibility and implementation.
- Support migration of legacy campaigns into Braze, ensuring smooth, optimized transitions in partnership with MarTech.
Analytics, Testing & Optimization
- Lead the development of a robust testing framework (A/B, multivariate) to improve engagement and conversions.
- Analyze performance data, customer behaviors, and journey insights to refine lifecycle strategies.
- Own lifecycle campaign performance by continuously monitoring results, identifying root causes, and implementing optimizations that improve key business metrics.
- Manage lifecycle KPI tracking and reporting (engagement, conversion, lifetime value) in alignment with Marketing leadership priorities and make data-driven recommendations for optimization.
Cross-Functional Collaboration
- Collaborate closely with Brand Marketing and E-commerce to ensure lifecycle campaigns reinforce integrated marketing campaigns, product launches, merchandising initiatives, and seasonal priorities.
- Partner with Marketing, MarTech, Sales Operations, WebDev, and Consumer Insights to align lifecycle communications with funnel strategies and business goals.
- Collaborate with the MarTech team to ensure lifecycle strategies are translated into technically feasible builds and optimized for performance.
- Clearly communicate lifecycle strategies, recommendations, and performance insights to cross-functional stakeholders and Marketing leadership.
- Support customer research initiatives (surveys, feedback campaigns, qualitative insights) to inform lifecycle strategies in partnership with Marketing leadership.
- Perform other related duties as assigned to support evolving business needs.
Core Competencies
- Data-Driven Consumer Centricity: Ability to analyze data and use insights to create consumer-focused lifecycle strategies.
- Creative & Strategic Balance: Blends storytelling and brand voice with performance-driven communication.
- Builder's Mindset: Takes initiative to identify opportunities, develop solutions, translate strategy into high-quality execution, and continuously improve lifecycle programs through testing, experimentation, and innovation.
- Strategic Agility: Comfortable navigating ambiguity, adapting to changing business priorities, and independently driving work forward.
- Curiosity & Continuous Learning: Naturally seeks to understand customer behavior, asks thoughtful questions, explores new ideas, and stays current on lifecycle marketing best practices.
- Collaboration: Excels at working cross-functionally with Marketing, Creative, MarTech, WebDev and Sales Operations.
- Results-Oriented: Sets clear goals, prioritizes effectively, and drives measurable business impact.
- Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
- Compliance is a condition of employment and is considered an element of job performance
- Maintain HIPAA/patient confidentiality
- Regular and reliable attendance as assigned by your schedule
- Other job duties assigned
Must-Have Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Lifecycle & Channel Expertise – 4–6+ years in lifecycle/email/SMS marketing (ideally in DTC, eCommerce, or consumer health/wellness), with strong understanding of customer journey mapping and lifecycle strategy.
- Platform Proficiency – Hands-on experience with Braze (or similar tools like Iterable/Klaviyo) including automated journeys, segmentation, and campaign migration.
- Content Skills – Proven ability to write compelling email/SMS copy and align messaging with both brand voice and performance goals.
- Attention to Detail – Produces high-quality work with strong attention to detail, ensuring lifecycle campaigns are thoroughly reviewed, accurately executed, and optimized before launch.
- Analytics & Optimization – Skilled in designing and analyzing A/B or multivariate tests, and applying insights to improve engagement and conversion.
- Data & Insights – Experience interpreting customer behavior and campaign performance using analytics platforms (e.g., GA4, Looker, Tableau, or similar) to inform recommendations and optimize lifecycle strategies.
- Project Management & Collaboration – Strong organizational and project management skills (e.g., Jira), with ability to partner across Marketing, MarTech, and WebDev.
- Mindset & Ownership – Critical thinker with a builder's mindset who takes ownership from strategy through execution, is passionate about business growth, and committed to maintaining HIPAA/patient confidentiality.
Why Join Aeroflow Health?
- Make a Real Impact: At Aeroflow, your work doesn’t just drive business success—it helps improve, extend, and even save lives. By supporting new and expectant mothers, we empower families during one of the most critical stages of their lives.
- Fully Remote Role: Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing, mission-driven team.
- Competitive Compensation: We offer a highly competitive compensation package, including health, dental, vision, life insurance, 401K with company match, and more.
- High-Impact Role: You’ll work directly to support the company’s core revenue stream, with endless opportunities for growth and career advancement.
- Innovative Work Environment: We foster a culture of creativity and collaboration, giving you the tools and flexibility to succeed.
- Work-Life Balance: Enjoy a healthy work-life balance with PTO accrual from day one, paid holidays, and more.
What Aeroflow Offers
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
- Family Forward Certified
- Great Place to Work Certified
- Inc. 5000 Best Place to Work award winner
- HME Excellence Award
- Sky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
We value transparency and candidate safety throughout the hiring process. Aeroflow recruiters may reach out through platforms such as LinkedIn or Indeed; however, all interviews and/or offer coordination and sensitive information requests will occur only through our official communication channels. You will never be asked to provide personal data outside our secure application portal, and all interview or offer details will come from an @aeroflowinc.com email address. We do not conduct interviews via text message or instant-messaging apps. If you have concerns, please contact our Talent Acquisition team for verification