Lifecycle Marketing Manager – Empower & Elevate
Docusign · Seattle, Washington, United States ·
- Employment
- Contract
- Category
- Marketing
- Experience
- 5+ years
Docusign · Seattle, Washington, United States ·
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
We are looking for a strategic and execution-oriented Lifecycle Marketing Manager to drive incremental revenue growth and customer retention across our key business segments. In this role, you will be the architect of the journey for our managed accounts, designing omnichannel programs that guide users between self-service efficiency and high-touch sales engagement. You will focus on two core pillars: Sales & Marketing Program Alignment: Partnering closely with Sales leadership to develop high-converting marketing programs (such as warm-handoff motions, triggered outreach, and sales-assisted campaigns) that bridge self-serve product signals with high-touch sales engagement. AE Self-Serve Enablement: Designing and operationalizing self-serve marketing toolkits, content hubs, and agentic plays that enable Account Executives to engage prospects faster, deliver personalized touches, and close deals with higher efficiency.
This position is an individual contributor role reporting to the Director, Lifecycle Marketing.
Responsibility
Lead day-to-day program execution with the Empower Squad, transforming go-to-market strategies into actionable, high-impact campaigns
Co-develop "warm handoff" motions with Sales, creating seamless transition workflows when product-led growth (PLG) signals, trial usage, or engagement scores indicate sales readiness
Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays tailored to target account segments
Establish clear feedback loops with Sales leadership to iterate on program messaging, offer structures, and timing
Build, maintain, and scale a self-serve enablement repository (content, sequence playbooks, and video walkthroughs) that AEs can leverage on demand
Operationalize sales engagement platforms (e.g., Outreach, Salesforce) to give AEs 1-click access to pre-approved, highly targeted marketing collateral and automated cadences
Partner with Marketing Operations and Data Analytics to monitor campaign attribution, handoff conversion rates, AE adoption metrics, and pipeline velocity
Run continuous A/B tests on messaging, handoff timing, and collateral formats to maximize response rates and meeting book rates
Synthesize program insights into weekly and quarterly business reviews (QBRs) for executive stakeholders in Marketing, Revenue Operations, and Sales
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
Basic
5+ years of experience in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing, ideally within a B2B SaaS organization
Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
Experience partnering with Sales (Account Executives, SDRs, Sales Leadership) to co-create revenue-generating initiatives
Experience building, launching, and managing multi-touch marketing campaigns and sales engagement cadences
Preferred
Deep familiarity with sales tech stacks (e.g., Salesforce, Outreach, Salesloft, Highspot, Seismic) and best practices for AE enablement
Understanding of product-led growth (PLG) motions, intent signals, lead scoring, and product-qualified lead (PQL) handoffs
Ability to analyze campaign performance, track funnel metrics (MQL to SQO conversion), and use data to tell a clear narrative to stakeholders
Strong organizational and project management skills; comfortable running agile sprints or squad motions across cross-functional partners
Exceptional written and verbal communication skills with an ability to tailor copy for both internal sales teams and prospective enterprise buyers
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $118,900.00 - $163,450.00 base salary
Washington: $101,400.00 - $145,475.00 base salary
Illinois: $101,400.00 - $139,425.00 base salary
This role is also eligible for the following:
Global benefits provide options for the following:
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.
Applicant and Candidate Privacy Notice
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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