Lifecycle Marketing Manager
CMC Markets · Sydney ·
- Work mode
- Hybrid
- Category
- Marketing
CMC Markets · Sydney ·
If you also believe that everyone should be able to achieve their financial potential, then you’ll love contributing to CMC Markets’ company vision of providing the ultimate trading experience. Seize the opportunity to progress your career in the fintech industry by joining a global leader in CFD trading and share investing. Grow yourself personally and professionally with a company that’s growing with you, by global expansion and product offering.
We're looking for an experienced Lifecycle Marketing Manager to lead our lifecycle marketing function across Australia and New Zealand. Combining people leadership with hands-on expertise, you'll oversee a team of specialists while driving customer engagement through automated, data-led lifecycle programs.
From optimising customer journeys in Braze to partnering with major white-label banking partners, you'll play a key role in shaping how millions of customer interactions are delivered. If you're passionate about developing people, improving processes and using data to create exceptional customer experiences, this is an opportunity to make a lasting impact.
Why You'll like working here
Just some of the reasons you’ll love working here include:
Leave benefits: Accrue 5 additional annual leave entitlements each year called My Days, as well as enjoying 5 extra annual leave days once you pass 12 months. Enjoy your birthday off to spend time with family and friends, on us! Utilise a free annual charity day to give back to your community.
$0 Trades: Staff & family trading accounts with CMC Markets Invest have access to the best brokerage rates in the market - $0 trades for all domestic and international equity orders!
Continuous learning: Our L&D offering covers both technical and performance training, ensuring you're always learning new skills.
Unlimited access to a dedicated benefits & wellbeing hub where you can save money through various retailer discounts, and make use of a variety of resources that will enhance your physical and mental wellbeing.
Collaboration: We believe that great things happen when smart people work together, that’s why we’ve made the decision to work five days in the office.
Office perks: Help yourself to free breakfast cereals, condiments, and coffee to fuel your workday. Our culture club provides opportunities for everyone whether you’re into fitness, pizza making classes, socialising or bringing out your competitive side in trivia or lawn bowls!
What you’ll be working on
Reporting to the Head of Lifecycle & Automation, you'll lead the delivery and continuous improvement of lifecycle marketing across onboarding, activation, engagement, retention and reactivation. You'll oversee our Braze platform, manage the lifecycle communications calendar and guide a team of specialists to deliver high-quality customer experiences across email, push notifications and automated journeys. Working closely with Product, Data, Technology, Compliance and Marketing teams, you'll use customer insights, experimentation and AI to optimise campaigns, improve performance and support major Australian and New Zealand white-label partnerships.
What will help you be successful?
You'll thrive in this role if you're equally passionate about developing people and improving customer experiences. You're comfortable balancing strategic thinking with hands-on delivery, enjoy solving complex problems and confidently build relationships across technical and commercial teams. You embrace change, know how to prioritise competing demands and are always looking for smarter ways to work.
You'll also bring:
Experience in lifecycle marketing, CRM or marketing automation within a B2C environment
Hands-on experience with Braze or a comparable marketing automation platform such as Salesforce Marketing Cloud
Proven experience leading or mentoring high-performing teams
Strong stakeholder management skills, with the confidence to influence across multiple business areas
A data-driven mindset with experience using customer insights to improve lifecycle performance
Experience working with customer data, segmentation and automated customer journeys
Experience within a regulated industry, ideally financial services or fintech, will be highly regarded
The things we live by
CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone
We’re always on the lookout for great people, so even if you don’t feel you are a 100% fit, apply with your up-to-date CV and we’ll consider you for this role and any other suitable opportunities across the business.
We look forward to hearing from you!
Please be vigilant when applying for jobs online. CMC Markets will never request personal identification details, such as Date of Birth or Tax File Number prior to an offer being made. If your initial application is successful, regardless of whether you've applied directly or through an approved recruiter, you will always liaise with a representative from CMC's Talent Acquisition team. We will only discuss a role you have formally applied for via phone or email (CMC Markets email address); and never via Facebook or Telegram.