Lifecycle Marketing Manager
audicus · New York, USA ·
- Work mode
- Hybrid
- Category
- Marketing
- Experience
- 3+ years
THE ROLE
We are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing and customer engagement campaigns. This role is responsible for building high-performing email and SMS programs that drive conversion, engagement, and lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate customer data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.
RESPONSIBILITIES
- Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.
- Design and maintain scalable automation workflows in Klaviyo.
- Develop behavioral and lifecycle-based customer segmentation.
- Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
- Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
- Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.
- Create and iterate on lifecycle copy and visual assets using Canva as needed.
- Own lifecycle reporting and performance insights using Google Workspace tools.
- Build, maintain, and deliver regular reporting and monitoring tools.
- Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.
WHAT WE ARE LOOKING FOR
The ideal candidate will have a proven track record of developing and implementing effective CRM/email marketing campaigns to drive growth within B2C or B2B2C companies. Creative problem-solvers who think strategically and analytically about sustainable growth , yet want to get tactical and build, will particularly enjoy this role. Beyond that, we are looking for the following qualifications:
- 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
- Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.
- Working knowledge of Salesforce or similar CRM platforms.
- Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.
- A test-and-learn mindset with a focus on continuous improvement.
- Strong project management and prioritization skills.
- Clear copy and email design instincts with an eye for effective lifecycle creative.
- Experience using Canva, Figma, or other tools to build email designs. HTML designs a plus
- Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results
- Mindset of continuous improvement and learning
COMPENSATION: $100-115K/year
BENEFITS: Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits
FLSA Status:
Exempt – This position is not eligible for overtime pay and is expected to fulfill the responsibilities of the role regardless of hours worked.
We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.