Leasing and Marketing Manager

Tailwind Group is a top twenty owner and manager of off-campus student housing and brings a wealth of knowledge to the industry. We are committed to creating and sustaining a workplace culture that is second to none. We strive to fight for the highest possible good of the people that matter most, including our team members! Attracting and retaining the most talented and passionate individuals in our industry is an ongoing objective at Tailwind Group. We would love for you to join our team!

The Position: The Leasing and Marketing Manager is responsible for coordinating and executing the sales and marketing strategy at a student housing property. This individual will build relationships with residents and prospects, execute on a monthly marketing calendar, and develop and motivate leasing team members. A successful Leasing and Marketing Manager will stay informed of market conditions and trends, bring creativity to outreach efforts, and ensure the property meets or exceeds leasing and occupancy goals each year.

The Property: The Quarters Oxford is a garden-style student housing community in Oxford, Mississippi, designed to serve students attending the University of Mississippi. The 190 unit, 636 bed community offers 3 and 4-bedroom units with amenities that include a fitness center, resort-style swimming pool, coffee bar, and much more. The Quarters provides team members with opportunities to develop and grow their careers while delivering an unmatched living experience for our residents.

This is a full-time position working a standard schedule, Monday - Friday from 8:30am to 5:00pm. Nights or weekends may be required from time to time dependent on business needs.

The compensation range for this position is $50,000 - $65,000 plus commission potential. This range is determined by current market data based on the position requirements and complexities. Final offers of employment will be based on multiple factors including candidate education, skills, experience, and location.

Benefits & Perks

We strive to provide our employees with the most competitive benefits package in the industry. A few of those benefits and perks include:

• Medical, Dental, & Vision Insurance for employees and their families
• Vacation and Sick Time + 12 Paid Holidays
• 401(k) with company matching
• On-the-job training and career development
• Paid Parental Leave

Responsibilities & Duties

• Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members; prioritizing others and fighting for their highest possible good.
• Maintain exceptional curb appeal and take pride in the property grounds, amenities, and common areas. Regularly walk and monitor the tour path and model unit.
• Lead the leasing team to achieve the budgeted occupancy each year.
• Achieve pre-leasing milestones throughout the year as aligned with company and property goals.
• Act as lead salesperson by giving memorable tours, quickly responding to leasing inquiries, and converting prospects to the next step of the sales process through personalized follow-up.
• Hire, train, and develop the Leasing Specialist and/or Marketing Assistant on sales techniques, customer engagement, tour best practices, and overall marketing and product knowledge.
• Partner with the Property Manager and/or Assistant Property Manager to schedule and delegate work to office staff. Hold regular check-ins to ensure leasing-related work is complete.
• Maintain thorough product knowledge of the property, competition, and local market conditions.
• Plan and execute a monthly marketing calendar that includes resident events, housing fairs, digital advertising, and outreach marketing.
• Oversee the planning and execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Build relationships with current residents and create a sense of community for both residents and prospects.
• Manage and oversee property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
• Assist in leading the annual unit turnover process and help execute move-in/move-out procedures.
• Participate in property performance calls to discuss leasing progress and articulate leasing metrics, roadblocks, and other information.
• Ensure accurate documentation and execution of leases within the property management system. Complete audits as required.
• Maintain a professional appearance and adhere to the company dress code at all times.
• Support roommate mediations and work to provide conflict resolutions in line with company policies, while focusing on resident service.
• Manage all resident placement activity including unit assignments, roommate matching, transfers, and reassignments.