Lead, Technology Partners Product Marketing Manager
Braze · New York City ·
- Seniority
- Lead
- Category
- Marketing
- Experience
- 10+ years
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
At Braze, Product Marketing sits at the center of how we bring our platform to market—shaping the narratives, positioning, and go-to-market motions that connect what we build to the value our customers feel. As part of our Product Marketing team, you'll own narratives and GTM for the strategic technology partnerships that extend what's possible on our platform. This is a role for a builder and a storyteller: someone energized by turning complex offerings into clear, compelling go-to-market programs, and who thrives working shoulder-to-shoulder with teams across Product, Sales, Partnership, and Marketing to bring them to life.
WHAT YOU'LL DO
You will translate Braze's strategic technology partnerships into differentiated messaging, joint go-to-market programs, and field-ready assets that ladder up to our core platform narrative.
This is an individual contributor role focused on strong PMM craft and cross-functional execution. You'll bring a clear understanding of how go-to-market strategies work with technology platform partners, and you'll work closely with internal cross-functional teams including Product, Partnerships, Sales, and Marketing to take initiatives from messaging through to field readiness.
GTM Strategy & Messaging
- Develop GTM strategy based on joint business plans for strategic technology partnerships in collaboration with partner leads
- Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story
- Translate platform integrations into clear, differentiated value propositions with defined customer use cases and competitive angles
- Work with Core Product Marketing to ensure technology partners are reflected accurately in product launches, campaigns, and core messaging
GTM Execution & Enablement
- Drive joint go-to-market and co-marketing programs with technology platform partners, coordinating timelines and deliverables across internal teams
- Drive partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness
- Build and deliver core assets and enablement that actually get used in the field
- Track performance and adoption, and report results back to cross-functional stakeholders
Cross-Functional Execution
- Work closely with Product, GTM Strategy, Sales, Marketing, and Partnership to align on priorities and execute against them
- Partner with Sales and the field to support active deals, customer conversations, and positioning
What Success Looks Like
In your first year, success means:
- A repeatable launch and enablement motion for technology platform partnerships, with integrations reflected consistently across launches, campaigns, and core messaging
- Trusted, productive relationships across Product, Sales, Partners, Marketing, and Services—you're the person teams pull in early
WHO YOU ARE
- A storyteller. You turn complex offerings and integrations into clear, differentiated narratives that resonate with buyers and the field alike
- A builder. You're comfortable with ambiguity and energized by creating structure, frameworks, and repeatable motions where none existed
- A collaborator. You're a sleeves-rolled-up, low-ego operator who brings cross-functional teams along and gets things shipped without direct authority
- GTM-fluent. You understand how go-to-market strategies work with technology platform partners and how to execute them in a fast-moving, matrixed organization
What You Bring to the Team
- 7–10+ years in product and/or partner marketing at a growing B2B technology company, with strong product marketing (PMM) craft at the core
- A clear, practical understanding of how go-to-market strategies work with technology platform partners, including joint GTM programs, co-marketing motions, and integration launches
- Strong PMM fundamentals: messaging frameworks, competitive positioning, narrative development, and the ability to translate complex offerings and integrations into clear, buyer-ready stories
- Experience marketing technology platform partnerships (e.g., cloud hyperscalers, data platforms, and the broader SaaS/martech ecosystem)
- Experience building sales and enablement content—solution briefs, battle cards, decks, playbooks—that gets adopted and used by the field
- A proven ability to work closely with cross-functional teams and execute without direct authority, navigating a matrixed organization to get things shipped
- Excellent communicator, comfortable presenting to internal stakeholders and partners
Nice to Have
- Experience in customer engagement, marketing technology, CDP, or adjacent data/SaaS categories
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $123,000 and $184,000/year, with an expected On Target Earnings (OTE) between $142,000 and $211,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
#LI-Hybrid
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you
OUR AI-POWERED BRAZE RECRUITMENT PROCESS
At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.
Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:
- To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
- To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at [email protected].
Please contact us at [email protected] with any questions. To find out more about our hiring process, check out this page.
Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.
To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at [email protected] promptly after applying. Summaries of the most recent bias audit results for such tools are available here.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.