Lead SEO and GEO Specialist at Coinask | Jobyssey

Coinask.ai — a B2C AI SaaS product at the intersection of AI, Crypto, and FinTech.

We're looking for a hands-on Lead SEO & GEO Specialist who will take ownership of Coinask's organic visibility across Google and AI-powered search — from the technical SEO foundation and search intent to GEO, authority building, and results measurement.

This isn't a classic SEO copywriter or link-builder role. You'll build the system that makes Coinask easier to find, understand, and get referenced in both traditional and generative search.

About the Role
Search is changing: alongside classic Google, AI-powered search and answer engines — ChatGPT, Perplexity, Gemini, and others — are growing fast.
Your job is to build the system:
Technical SEO → Search Intent → Semantic Authority → AI Visibility → Organic Growth

You'll work closely with the Head of Marketing, Lead Brand & Community Manager, Product, and Engineering, turning search and audience-behavior data into concrete SEO/GEO initiatives.

Your Responsibilities
SEO & Organic Search Strategy: develop and execute Coinask's SEO strategy — keyword research, search intent, semantic clusters, content opportunities, on-page SEO, and internal linking.
Technical SEO: own crawlability, indexability, site architecture, Core Web Vitals, canonicalization, robots.txt, sitemap, and Schema.org. Identify issues and write specs for Engineering.
GEO / AI Search Visibility: track Coinask's presence in ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI search experiences; find citation gaps, competitor gaps, and opportunities to grow AI visibility.
SEO Content Strategy: identify content gaps and write SEO/GEO briefs for the Brand & Community team — what to create, for which search intent, and what structure and topics to cover.
Authority & Digital PR: identify relevant crypto/tech media and authoritative platforms, run outreach, negotiate placements, and see quality mentions and backlinks through to publication.
Analytics & Measurement: build the SEO/GEO measurement system: organic traffic, rankings, conversions, backlinks, AI visibility, citations, and the organic channel's contribution to acquisition.
Use AI and automation for research, semantic analysis, competitor research, data processing, monitoring, and scaling SEO processes.

What We Expect From You
3+ years of hands-on experience in Technical SEO / Organic Growth / SEO Management, ideally in B2C SaaS, AI, Crypto, Web3, or FinTech.
Deep understanding of Technical SEO, semantic SEO, search intent, and authority/link building.
Confident with Google Search Console, GA4, Ahrefs / Semrush, Screaming Frog, or similar tools.
Understand the principles of AI Search / GEO / AEO, citation patterns, and how AI systems find and use sources.
Able to run SEO audits, keyword research, and competitor analysis, and turn findings into concrete actions.
Hands-on experience in link building / SEO outreach and securing quality editorial placements.
Technical literacy — comfortable working with HTML, Schema.org, and web architecture, and writing specs for Engineering.
Strong analytical thinking: able to turn data into SEO hypotheses, priorities, and experiments.
High autonomy and ownership — able to independently move from opportunity → strategy → execution → measurement.
Fluent English for working with the Western search landscape, English-language semantics, and international media.

Nice to Have
Experience with AI products / AI-native SaaS.
Experience in Crypto / FinTech / Web3.
Hands-on experience with GEO/AEO platforms and AI search monitoring.
Python / SQL or automation via n8n, Make, or similar tools.
Understanding of YMYL, trust, and compliance in financial and crypto products.

How We Work
We're an AI-native team.
For us, AI isn't a separate skill on a resume — it's part of the daily workflow. We expect you to use AI and automation to speed up research, technical audits, semantic analysis, monitoring, and data processing, so you can stay focused on strategy and decision-making.
We value speed, autonomy, and the ability to move quickly from idea to test.
Research → Identify → Optimize → Deploy → Measure → Iterate
You'll have the freedom to build the Organic Search function, while also owning its real impact on the business.

This Role Is for You If You're Looking For
The chance to build Organic Search from scratch. You'll have a direct impact on how Coinask is found in Google and AI search.
A new level of SEO. Combining Technical SEO, semantic search, and GEO in one product.
Real impact on the product. Your search insights will shape site structure, landing pages, content strategy, and GTM.
Hands-on ownership. You don't just make recommendations — you find opportunities, launch initiatives, and measure results yourself.
An AI-native environment. AI and automation are part of the workflow, not a side experiment.
High speed and autonomy. Minimal bureaucracy and a short cycle from insight to implementation.

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