Lead, Growth & Demand Generation
Flight Centre · London ·
- Seniority
- Lead
- Category
- Marketing
- Experience
- 5+ years
- Company size
- 51-200
Leads B2B growth and demand generation for a global brand portfolio, focusing on full-funnel marketing performance.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When, we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.
About the Role
We’re looking for a strategic and commercially driven Lead, Growth & Demand Generation (B2B) to drive full-funnel marketing performance across a global portfolio of brands.
In this role, you’ll own the development and execution of scalable demand generation strategies that directly contribute to qualified pipeline and revenue. Acting as a key leader within a global marketing function, you will partner closely with brand, regional marketing, and sales teams to deliver measurable growth outcomes across multiple markets.
You’ll lead end-to-end digital demand generation initiatives—spanning paid media, automation, SEO, CRO, and website optimisation - ensuring consistent global strategy while enabling local market agility. With a strong focus on performance, you’ll optimise campaigns, enhance conversion journeys, and drive ROI through data-led decision making and advanced attribution models.
As a leader, you will coach and develop a high-performing team of growth and demand specialists across regions (including ANZ, Asia, Europe and MEA), embedding best practice, accountability, and continuous optimisation across all channels.
This is a highly visible role where you’ll act as a centre of excellence for growth and demand generation - bringing together strategy, execution, and innovation to build a unified, high-impact demand engine.
About you
You’re an experienced B2B marketing leader with a strong track record of delivering pipeline growth and commercial impact through demand generation.
You bring:
- Extensive experience (10+ years) in demand generation or digital marketing within B2B or hybrid tech-enabled environments
- Proven leadership capability, with 5+ years managing high-performing teams across multiple regions or markets
- Deep expertise across paid media, marketing automation, lead nurturing, SEO, and digital performance optimisation
- A strong understanding of B2B buyer journeys, including lead scoring, lifecycle management, and sales alignment
- Demonstrated ability to own and report on marketing-attributed pipeline, ROI, and performance metrics
- Experience operating in global, matrixed environments, balancing consistency with local market needs
You’re highly analytical and commercially minded, with the ability to translate data insights into actionable growth strategies. You’re also a confident communicator and collaborator, comfortable partnering with senior stakeholders across marketing, sales, and digital teams.
In addition, you are:
- A strategic thinker with a test-and-learn mindset and passion for optimisation
- A strong people leader who develops, coaches, and inspires teams
- Highly collaborative, with excellent stakeholder management skills
- Self-driven, results-focused, and comfortable operating in a fast-paced, global environment
What's in it for you
- Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [email protected].
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