Lead Generation Virtual Assistant (Instagram & Facebook)

Job Title:
Lead Generation Virtual Assistant (Instagram & Facebook)

Project Duration:
15 hours a week

Compensation:
$5/hour

Job Summary:

We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.

Key Responsibilities:

Engagement & Outreach:

• Conduct daily engagement with ideal client profiles on Instagram and Facebook

• Follow and interact with followers of competitor/coaches accounts

• Respond and reach out via DMs using pre-approved scripts and custom messages

• Invite and encourage potential leads to join the Facebook group when appropriate

Lead Research & Targeting:

• Identify high-quality prospects by reviewing content, bios, and account activity

• Engage with posts, stories, and comments to build familiarity before messaging

• Adjust engagement strategy depending on platform features and audience behavior

Daily Reporting:

• Update a Google Spreadsheet with engagement activity, including:

  • Name

  • Instagram/Facebook handle

  • Engagement notes

  • Message status (e.g., reached out, responded, followed up)

• Provide updates and ask questions in the dedicated Slack channel

Qualifications:

• Proven experience in social media lead generation, especially for coaches or high-ticket offers

• Strong knowledge of Instagram and Facebook engagement best practices

• Excellent English communication and writing skills

• Experience with Slack, Google Sheets, and CRM tools is a plus

• Ability to adapt voice and tone based on brand guidelines

• Reliable internet connection and ability to work flexible hours (UK timezone preferred)

Reporting & Tools:

• Daily updates via Slack

• Lead tracking in Google Sheets

• Communication templates provided and customized with client input