Lead generation manager on Upwork

About the role
Qwed is a design and web development agency delivering UX/UI and WordPress projects for international clients. We are looking for a Lead Generation Manager to own our Upwork pipeline — finding the right projects, writing proposals that win, and booking qualified calls.
Your focus is not design or development; it is keeping a steady flow of quality leads coming in so the team stays busy with the right kind of work, most of it UX/UI with some WordPress.
What you'll do
Monitor Upwork daily for relevant UX/UI and WordPress projects and apply quickly to strong fits
Write tailored, persuasive proposals based on each client's brief — no copy-paste templates
Qualify leads: filter out low-budget or poor-fit jobs and prioritize serious clients
Book discovery calls and hand off warm, qualified leads to the team
Manage and optimize the Upwork profile and positioning
Track outreach and conversion metrics: proposals sent, replies, interviews, calls booked, win rate, and revenue
Suggest improvements to positioning, pricing hooks, profile, and messaging based on what is converting
What we're looking for
Proven lead generation experience on Upwork
Strong written English (B1+) — proposals need to read clearly and persuasively
Understanding of UX/UI and WordPress services enough to speak to them credibly in proposals
Sharp judgment for spotting good clients and avoiding time-wasters
Organized, self-managing, and consistent with daily outreach
Comfortable with metrics and reporting on pipeline performance
Nice to have: experience with LinkedIn, Behance, or Dribbble outreach
Details
Remote, flexible hours
Freelance / contract — base + bonus per closed lead or project is negotiable
Ongoing role with room to grow as the pipeline scales
Paid vacation: 18 work days (excluding weekends)
10 days of paid sick leave
$300 per year for personal development

To apply
Send a short note about your salary expectation and your CV