Lead Generation & Data Enrichment Associate - Makula

Our client Makula is looking for Lead Generation & Data Enrichment Associate in Karachi.

Job Description:

Company

At Makula Technology GmbH (makula.io), we are disrupting the manufacturing industry. We are a B2B SaaS company operating between Germany and Pakistan, helping small and medium-sized machine manufacturers digitize after-sales service and ensure continuous operations despite internal and external uncertainties.

Role Overview

• We are looking for a detail-driven Lead Generation & Data Enrichment Associate to own the data supply chain that feeds our outbound sales team. Your job is to ensure our SDRs never work with a bad lead — every contact that reaches them must be sourced, verified against our Ideal Customer Profile, and fully enriched with accurate company and contact information.
• You will be trained on Clay and our full enrichment workflow. What we need from you is strong research instincts, precision, and the ability to pick up new tools fast.

Responsibilities
Lead Sourcing

• Source raw company data from LinkedIn, Apollo, industry directories, and other databases filtered to our Ideal Customer Profile
• Identify the correct decision-makers within each target company based on criteria defined by the Outbound Marketing Manager
• Apply qualitative ICP checks beyond basic filters — confirming relevant company signals before a lead moves forward

Data Enrichment

• Run enrichment workflows to find and verify decision-maker names, job titles, business email addresses, phone numbers, and LinkedIn profiles for every sourced contact
• Validate email addresses and ensure data quality before leads are assigned to SDRs
• Maintain a sourcing log that tracks which data sources and methods produce the best results, and continuously refine sourcing strategy based on that data

CRM Delivery

• Deliver enriched, ICP-verified leads into HubSpot with all required properties populated and ready for SDR assignment
  Coordinate with the CRM & Marketing Operations Associate to ensure all incoming data conforms to agreed HubSpot property standards
• Flag any data quality issues — incomplete records, low email confidence scores, or ICP mismatches — before leads reach the SDRs

Requirements

Must-Have

• At least 1 year of experience in a research-heavy role — lead generation, market research, data sourcing, data collection, or similar
• Demonstrable ability to navigate LinkedIn and identify the right decision-makers within a target company
• Strong attention to detail — you are the last line of defense before bad data reaches the sales team
• Comfortable spending significant time on deep research and repetitive data tasks without losing accuracy
• Ability to read an ICP and translate it into precise filtering logic — not just firmographic criteria but qualitative signals
• Familiarity with Apollo, LinkedIn Sales Navigator, Hunter.io, or similar prospecting tools
• Basic understanding of how CRM contact properties work and how enriched data should land in HubSpot
• Good written English

What We Offer

• Full training on Clay and the complete enrichment workflow
• Direct mentorship from an outbound marketing manager with hands-on Clay expertise
• Real ownership of the data pipeline that drives the entire outbound motion
• Hybrid working model with standard business hours
  Compensation remitted in Euros
  
  We value diversity and welcome applications regardless of gender, nationality, ethnic or social origin, religion or belief, physical abilities and age.