This is a remote position.
Job Title: Outbound Specialist / Outbound Expert
Department: Marketing & Growth
Reports to: Head of Marketing
Location: Remote (Philippines-based, AU timezone alignment)
The Outbound Specialist is responsible for driving high-quality lead generation through strategic outbound initiatives across email, LinkedIn, and enrichment platforms such as Clay, Apollo, and Instantly.
This role combines analytical precision with creative messaging — identifying, enriching, and engaging decision-makers through data-driven prospecting and multi-touch outreach.
You’ll be at the core of our outbound growth engine: finding opportunities, personalizing conversations, booking qualified meetings, and fueling revenue growth.
1. Prospecting & Data Enrichment
- Source, enrich, and qualify leads using Clay, Apollo, LinkedIn Sales Navigator, and Google Search.
- Maintain clean, organized, and de-duplicated CRM lists (Zoho / GHL).
- Build audience segments by industry (NDIS, childcare, aged care) and geography (VIC, WA, NSW, SA).
2. Multi-Channel Campaign Execution
- Launch and manage personalized outbound sequences across email, LinkedIn, and calls.
- A/B test messaging angles (pain point vs. benefit-led).
- Monitor deliverability, open/reply rates, and conversion data daily.
3. Messaging & Positioning
- Craft persona-based copy addressing key pain points (time, cost, credibility, job outcomes).
- Optimize CTAs for higher engagement (e.g., info pack download, book a call).
- Align outbound messaging with paid campaigns and lifecycle content.
4. Lead Management & Pipeline Contribution
- Track lead-to-meeting and meeting-to-sale conversion rates.
- Collaborate with sales to hand off qualified leads seamlessly.
- Identify patterns of non-converting leads and propose improvements.
5. Reporting & Insights
- Maintain weekly performance dashboards (open/reply/booked rates).
- Share insights and root-cause analyses during paid ads + sales syncs.
- Recommend optimization tactics backed by data.
Technical
- Experience with Clay, Apollo, Instantly, or similar automation tools
- CRM proficiency (Zoho / GoHighLevel / HubSpot)
- Data enrichment & validation workflows
- Deliverability management (SPF, DKIM, warming)
- Strong copywriting & personalization techniques
Tactical
- Knows how to structure 4–6 step outreach sequences (email + LinkedIn + call)
- Familiar with intent-based targeting and segmentation
- Can analyze and pivot based on campaign metrics
- Highly organized, detail-oriented, and data-driven
Technical
- Automation experience (Zapier, Make, n8n)
- Familiarity with AI personalization tools (ChatGPT, Clay AI prompts, Lavender)
- Advanced domain health and inbox management
Tactical
- Prior experience in education, SaaS, or recruitment
- SDR team management experience
- Strong communication and storytelling skills
- Understanding of full-funnel lead generation