Workiva is building a world-class demand generation engine — and digital events are a core driver of how we engage enterprise buyers, build pipeline, and accelerate deals. This role owns that capability.
The Lead Digital Events Manager is a strategic program owner responsible for designing, scaling, and optimizing Workiva's full digital events portfolio: webinars, virtual experiences, on-demand sessions, and digital event activations. You set the vision for how Workiva shows up in digital event environments, build the infrastructure to execute at scale, and drive measurable pipeline outcomes across financial reporting, sustainability, and GRC buyer audiences.
What You'll Do
Global Digital Events Strategy & Program Ownership
- Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio — webinars, virtual experiences, on-demand sessions, and digital event activations
- Work cross functionally across regions to support in-region execution of the digital events portfolio
- Design audience segmentation, format strategy, and content programming across enterprise buyer personas (CFO, CAE, CSO, CRO) and GTM priorities
- Build repeatable frameworks and playbooks that enable consistent, scalable execution with high quality and relevance
- Lead vendor and platform relationships for digital event technology — webinar platforms, virtual event tools, and production partners
- Actively integrate AI into digital event workflows — personalization, content acceleration, follow-up automation, and performance analysis
Demand & Pipeline Contribution
- Own a pipeline target tied to the digital events portfolio — know what's in market, what's converting, and why
- Align digital event programming to Workiva's demand priorities
- Partner with Field Marketing and Campaign Managers to integrate digital events into broader GTM motions as pipeline accelerators
Performance, Measurement & Optimization
- Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
- Apply attribution frameworks to understand true channel contribution
- Drive channel efficiency improvement as a key performance lever
- Use data to make decisions, not to justify decisions already made — bring evidence-backed recommendations to leadership
What Success Looks Like
- Your digital events portfolio is a recognized pipeline driver. Stakeholders understand what is planned, why it matters, and what actions to take afterward
- You own a diverse, high-performing program aligned to buyer journeys and GTM priorities
- You take initiative and ownership, driving projects forward with sound judgment and minimal oversight
- You are fluent in data. You know what is working, what is not, and what you are changing in response
- You build programs that are repeatable and scalable, with documented processes and measurable results
- You are a recognized leader in the discipline, collaborating across teams, influencing stakeholders, and setting the standard for digital engagement at Workiva
What You'll Need
Minimum Qualifications
- 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
- Bachelor's Degree
Preferred Qualifications
- Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
- Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
- Hands-on use of AI tools to support content creation, personalization, or event performance analysis
- Ability to influence sales teams on follow-up and pipeline conversion without direct authority
- Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
- Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
- Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
- Proficiency with webinar and virtual event platforms (e.g., ON24, Zoom Events, Goldcast) and marketing automation and CRM systems (e.g., Marketo, Salesforce)
- Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
- Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners
How You’ll Be Rewarded
✅ Salary range in the US: $133,000.00 - $225,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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