Lead BI Analyst - Sportsbook

What are we building?

Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

As Lead Sportsbook BI Analyst, you'll be a senior analytical leader on our BI team, reporting to the Senior Manager of Sportsbook BI. You'll drive strategic insights that shape our sportsbook's competitive position and bottom-line performance. Your deep understanding of sports betting combined with analytical rigor will identify opportunities, optimize operations, and influence executive decisions that move the business forward.

Key Responsibilities:

• Drive business performance insights. Proactively identify revenue opportunities, margin improvements, and strategic risks across trading, pricing, product, and customer behavior. Translate complex data into compelling narratives that influence sportsbook strategy and investment decisions

• Be a strategic advisor to leadership. Partner with VP and Director-level stakeholders across Trading, Product, Marketing, and Operations to answer critical business questions and shape strategic direction. Push back on the framing of a request when the data warrants it

• Own high-impact analytical projects. Lead our most complex analyses from the point where the problem is still undefined through implementation, delivering insights that directly influence P&L, customer strategy, and competitive positioning

• Build scalable analytical infrastructure. Partner with Data Engineering to create robust data products and models (using tools like DBT, Snowflake, Databricks) that enable the team to work faster and answer harder questions

• Elevate the team. Set the standard for analytical excellence, mentor other analysts, and demonstrate "what good looks like" in everything from stakeholder engagement to technical execution

What are we looking for?

• Deep expertise in Business Intelligence, Data Analytics, or Data Science, with direct experience in sports betting or gaming

• Strong command of US sports and sports betting markets, with understanding of sportsbook economics and key performance drivers

• Proven track record of influencing business strategy and driving measurable outcomes through analytics

• Expert-level SQL and advanced proficiency in Python or R for analysis and modeling

• Fluent with AI tools to extend analytical range, from automation to LLM-powered workflows, applied to work you could deliver without them

• Strong data visualization skills (Tableau, PowerBI, or similar), paired with the storytelling ability to turn complex analysis into insight leadership can act on

• Advanced understanding of probability, statistics, and their application to business problems

• Comfortable building data products and partnering with technical teams to scale analytical capabilities

• Proactive ownership mindset paired with insatiable curiosity, spotting the opportunities others miss and asking the questions nobody else is asking

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work from home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to drive decision-making for a sportsbook enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).