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The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.
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As a Lead, Data Analyst, Marketing Audience, you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels.
This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action.
Use your skills to make an impact
Role Responsibilities
- Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP).
- Design and implement scalable processes and best practices for audience development and marketing automation.
- Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources.
- Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights.
- Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms.
- Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance.
- Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity.
Required Qualifications:
- Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation.
- 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
- Ability to design, build, optimize, and maintain advanced audience segments within Adobe Experience Platform (AEP) to
- support marketing activation, personalization, and journey orchestration.
- Ability to develop and manage audience strategies using AEP segmentation, profile data modeling, and identity resolution
- Ability to Validate audience accuracy, troubleshoot segmentation issues, and ensure high-quality audience outputs. Proven ability to lead complex data initiatives and manage multiple priorities independently.
- Deep experience in developing audience strategies and automation workflows using campaign platforms.
- Strong SQL skills and familiarity with relational databases.
- Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
- Passion for improving consumer experiences through data-driven marketing.
- Excellent communication and collaboration skills, with a "one team" mindset.
Preferred Qualifications:
- Experience with other CRM systems and other marketing automation platforms (e.g., SFMC, Unica, Adobe Classic, etc.).
- Strong project management skills.
- Adobe Experience Platform certification or equivalent.
- Prior experience in healthcare or other regulated industries.
- Strong understanding of data privacy regulations and compliance standards (e.g., HIPAA).
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$115,200 - $158,400 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 09-06-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.