Lead Analyst, Technical Search (SEO/AEO/GEO)
Cigna Group · NY, New York, 140 East 45th St ·
- Seniority
- Lead
- Category
- Marketing
- Experience
- 4+ years
Cigna Group · NY, New York, 140 East 45th St ·
Cigna is seeking an Enterprise Technical Search Lead/Analyst (SEO/AEO/GEO) to join the Paid Media Center of Expertise within the Marketing and Communication organization.
This role will drive technical search optimization across Cigna's priority brands and digital properties, ensuring our websites are optimized for both traditional search engines and emerging AI-powered answer engines. As the enterprise subject matter expert for Technical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), this role will drive AI readiness, technical governance, automation, and innovation that improve search discoverability, visibility, and website performance.
The ideal candidate combines deep technical expertise with strong communication and collaboration skills. They can translate complex technical concepts into actionable recommendations, influence cross-functional stakeholders, and develop scalable solutions that improve search performance across a large enterprise ecosystem.
Experience in utilizing the following tools and platforms:
Search, AEO & GEO Platforms
Data, Automation & AI
Content Management Systems
This role is also anticipated to be eligible to participate in an annual bonus plan.
At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you need a reasonable accommodation to complete the online application process, please email [email protected] for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.