KM - Shopify CRO Designer & Funnel Optimizer

Role Overview:

The Shopify CRO Designer & Funnel Optimizer will lead the design, UX, and CRO strategy for our clients' Shopify websites. This includes product pages, landing pages, mobile optimization, and full-funnel user flows. You’ll work closely with media buyers and creative strategists to ensure the traffic we drive actually converts — turning browsers into buyers.

This is a strategic-meets-tactical role: you’ll analyze heatmaps, session recordings, and conversion data — then implement changes directly in Shopify (or using tools like Replo, GemPages, or PageFly). You’ll also be tasked with designing custom landing pages for specific offers, product launches, or ad campaigns.

Key Responsibilities:

✦ Shopify CRO & UX Design

• Audit and optimize client Shopify stores to improve load speed, UX, and conversion rates

• Design and build high-converting product pages, collections, and homepage layouts

• Implement conversion-focused elements like urgency, social proof, trust badges, sticky ATC, upsells, etc.

✦ Landing Page Design & Testing

• Build custom landing pages for campaigns using tools like Replo, Zipify, or native Shopify sections

• Run A/B tests and continuously optimize pages based on performance data

• Create mobile-first experiences that reduce friction and maximize checkout completion

✦ Funnel & Checkout Optimization

• Improve user flows from ad click to post-purchase upsell

• Recommend and implement apps or native Shopify solutions to enhance conversion (e.g., one-click upsells, bundling, etc.)

• Support the development of “quiz” or guided shopping experiences to improve engagement and AOV

✦ Collaboration & Strategy

• Work cross-functionally with media buyers, copywriters, and brand managers to align the website experience with ad strategy

• Translate ad angles and offers into matching landing pages or optimized PDPs

• Suggest and implement quick wins for CRO using data from Hotjar, Google Analytics, and Shopify reports

Qualifications:

• 2+ years of experience designing and optimizing Shopify websites

• Strong background in UX/UI design with a portfolio that shows CRO thinking

• Familiarity with Shopify themes, Liquid, and page builders like Replo, GemPages, or PageFly

• Experience using tools like Hotjar, Crazy Egg, Google Optimize, or similar

• Understanding of direct-response marketing and ad-driven eCommerce funnels

• Bonus: familiarity with subscription flows, Klaviyo popups, or custom landing page logic

Bonus Responsibilities (Optional, but Recommended):

To take this role to the next level and support growth at KultreMedia, this person can also:

• Manage CRO Testing Sprints: Own a monthly optimization plan per client with prioritized test ideas

• Report on Funnel Data: Collaborate with the media team to identify drop-off points and CRO opportunities

• Develop Theme Frameworks: Build reusable Shopify sections or templates we can repurpose across clients