KM - Lead Magnet Resource Designer

1. Role Overview

We—Aniya Holloway (Founder, KultreMedia) and Carson Butler (Co-Founder, The Content Stars)—are seeking a talented Lead-Magnet Resource Designer to support two complementary brands:

1. KultreMedia (Paid-Ads Niche)

   • As a paid-ads–focused agency, we run high-ROI Facebook, Google, and YouTube ad campaigns for e-commerce businesses, coaches, and service providers.

   • You will take campaign briefs or recorded walkthroughs (e.g., “How to set up a Lookalike Audience,” “YouTube Ads funnel examples”) and convert them into polished Notion-native lead magnets (budget-tracking spreadsheets, campaign checklists, ad-copy swipe files, audience-research worksheets).

   • Plus: Design matching graphics (cover images, infographics, icons) for each lead magnet—styled to reflect KultreMedia’s data-driven, results-oriented brand aesthetic.

2. The Content Stars (Social Media Marketing for Coaches & Service Providers)

   • We help online coaches and service providers double their revenue in 90 days or less via expert scripting, editing, and consulting. Our organic/social videos (Instagram Reels, YouTube Shorts, tutorial clips) drive engagement and lead generation.

   • You will convert our video content (scripts or recorded walkthroughs) into Notion-based educational resources (checklists, micro-guides, mini-ebooks) that align with The Content Stars’ “no-fluff, actionable” voice.

   • Plus: Create on-brand graphics (resource covers, simple infographics) so viewers see a seamless brand experience from social post → downloadable asset.

In practice, each week (or every two weeks), Aniya and Carson will send you:

• Paid-ads campaign briefs / ad-tutorial recordings (KultreMedia)

• Organic/social video scripts or recorded clips (The Content Stars)

• Brand guidelines, color palettes, fonts, and any existing templates

  Your responsibility is to research, outline, and build each lead magnet in Notion, plus design the corresponding graphics (PNG/JPG) to use on websites, emails, socials, or gated-content landing pages.

2. Companies & Brand Details

KultreMedia

• Founder: Aniya Holloway

• Niche: Paid-Ads Digital Marketing (Facebook Ads, Google Ads, YouTube Ads)

• Mission: Build scalable, ROI-driven ad funnels and provide downloadable assets that help clients implement best practices.

• Brand Style: Clean, data-driven, minimalist—every template or infographics must look professional and trust-worthy (e.g., “KultreMedia 3-Step Campaign Checklist,” “Budget Tracker for Scaling Facebook Ads”).

The Content Stars

• Co-Founder: Carson Butler

• Niche: Social Media Marketing for Online Coaches & Service Providers

• Promise: Double clients’ revenue in 90 days or less through the perfect blend of scripting, editing, and strategic consultation.

• Brand Style: Conversational but authoritative—“no-fluff” language, bold calls-to-action, vibrant covers (website: ; Instagram: @carsonrapscontent).

3. Responsibilities & Deliverables

3.1. Paid-Ads Lead Magnets (KultreMedia)

1. Campaign Deep Dive

   • Review each paid-ads campaign brief or recorded tutorial (Facebook/Google/YouTube ad strategy).

   • Identify 3–5 core takeaways or actionable steps (e.g., “How to structure Lookalike Audiences in 4 clicks,” “Key UTM parameters for Google Ads tracking”).

2. Research & Ideation

   • Scan relevant industry forums, ad-management communities (e.g., “Facebook Ads Club”), or client feedback to pinpoint common advertiser pain points.

   • Gather supporting data (quotes, stats) that validate the resource (e.g., “Advertisers who test 3 creatives see 20% lower CPM”).

3. Outline & Notion Build

   • Draft a one-page outline (in Google Docs or Notion) with:

     • Title/Headline (e.g., “KultreMedia: 5-Step YouTube Ads Setup Checklist”)

     • Section Breakdown (Introduction → Steps → Bonus Tips → Next Steps/CTA)

     • Elements: tables for budget tracking, toggle lists for policy notes, fillable worksheets

   • Build the full resource in Notion:

     • Use Notion blocks (tables, callout boxes, toggle lists, embedded screenshots) for an interactive experience.

     • Apply KultreMedia brand guidelines: color palette, font styles, and logo.

     • Configure the page as “View Only” but easily duplicable and exportable as PDF.

4. Graphic Design

   • Create a cover image (1200×628 px ideal)—branded with KultreMedia’s logo, colors, and resource title.

   • Design any infographics, flowcharts, or charts needed (e.g., “Campaign Funnel Flow,” “ROAS Calculator”) in Canva, Photoshop, or equivalent.

   • Export final graphics as optimized PNG/JPG (web-ready, <200 KB each).

5. Collaboration & Iteration

   • Sync with Aniya to confirm brand alignment and messaging.

   • Incorporate feedback within 24 hours; revise Notion page or graphics as requested.

   • Deliver final Notion share-link and all graphic files by the weekly deadline (typically Monday for a Wednesday campaign launch).

3.2. Social/Organic Lead Magnets (The Content Stars)

1. Content Deep Dive

   • Review each script or recorded video clip (Instagram Reel, YouTube Short, tutorial reel) provided by Carson.

   • Identify 3–5 key lessons or tips that can be expanded into a downloadable asset (e.g., “3-Point Instagram Captions Checklist,” “5-Step Funnel Script Template”).

2. Research & Ideation

   • Browse The Content Stars comments, client feedback, or relevant coach-focused forums to determine what extra value the audience needs (e.g., “Sample hooks for service-provider Reels,” “Email swipe file for webinar follow-ups”).

   • Reference any case studies or stats that reinforce why this resource is valuable (e.g., “Clarity of messaging yields 30% higher engagement”).

3. Outline & Notion Build

   • Draft a one-page outline (in Google Docs or Notion) with:

     • Title/Headline (e.g., “The Content Stars: 7-Step Ad Copy Swipe File for Coaches”)

     • Section Breakdown (Introduction → Section 1 → Section 2 → … → Bonus Resources → CTA)

     • Elements: checklists, fillable templates, example scripts, embedded Loom links (if needed).

   • Build the full resource in Notion:

     • Use appropriate Notion blocks (callout boxes, toggle lists, tables) so the page is user-friendly.

     • Apply The Content Stars brand guidelines: colors, fonts, and logos.

     • Ensure export-to-PDF functionality for “Downloadable Guide” CTAs.

4. Graphic Design

   • Design a cover image (1200×628 px) that matches The Content Stars’ vibrant, “double-your-revenue” branding. Include resource title, The Content Stars logo, and a clear CTA.

   • Create any simple infographics or icons (e.g., “Funnel stages,” “Checklist badges”) to embed in the Notion page.

   • Export optimized PNG/JPG assets (<200 KB each) for use in email campaigns, Instagram posts, or landing pages.

5. Collaboration & Iteration

   • Sync with Carson to confirm tone, brand voice, and visual style.

   • Incorporate feedback within 24 hours; finalize Notion page and graphics by the content-drop deadline (usually Wednesday for weekend promos).

4. Required Qualifications

• Notion Mastery

  • You’ve built 5+ public-facing Notion templates/workspaces (guides, checklists, or interactive pages) showcasing structure, branding, and usability.

• Paid-Ads Expertise (for KultreMedia work)

  • Familiarity with Facebook/Google/YouTube Ads KPIs (CPM, CPC, CTR, ROAS), funnel logic, and common conversion pitfalls.

• Social Media Expertise (for The Content Stars work)

  • Understanding of Instagram Reels, YouTube Shorts mechanics, and how to translate short-form video lessons into downloadable assets for coaches & service providers.

• Content Research & Copywriting

  • Ability to extract key insights from a 3–5 minute ad-tutorial video or social-media script and convert them into a clear, actionable outline.

  • Strong micro-copy skills: headings, subheadings, callouts are concise, benefit-driven, and on-brand (data-driven for KultreMedia; conversational for The Content Stars).

• Graphic Design Basics

  • Proficiency with Canva, Photoshop, or equivalent to create polished cover images (1200×628 px), infographics, and icons that align with each brand’s style guide.

  • Solid understanding of layout principles: white space, visual hierarchy, typography—so every asset looks professional.

• Project Management & Communication

  • Highly organized: track tasks in a shared Notion board, meet deadlines reliably, and respond promptly in Slack (or email).

5. Nice-to-Have (Bonus) Skills

• Lead-Magnet SEO

  • Knowledge of which keywords audiences search (e.g., “Facebook Ads Budget Template,” “Instagram Content Calendar for Coaches”).

• Previous Lead-Magnet Experience

  • Worked as a “Lead-Magnet Designer,” “Content Resource Specialist,” or similar—specifically packaging paid-ads campaigns or social strategy tutorials into downloadable assets.

6. Work Arrangement & Compensation

• Location: 100% remote. We are U.S.-based (PST), but you can be anywhere as long as you overlap at least 3 hours per day with PST (UTC-7).

• Working Hours: 4–6 hours/day, Monday–Friday, with guaranteed overlap 9 AM–12 PM PST or similar.

• Commitment: Full-time (30–49 hrs/week) supporting both brands.

• Rate / Compensation:

  • Per Lead Magnet

• Tools We Use:

  • Notion: Task management and lead magnet builds

  • Slack: Day-to-day communication

  • Google Drive: Outline drafts, asset storage

  • Adobe Illustrator/Photoshop: Graphic creation

  • Loom & Zoom: Feedback calls & walkthroughs