KFC - Sr. Martech Data Analyst I
Yum! Brands · Ho Chi Minh, Dong Nam Bo, Viet Nam ·
- Work mode
- Hybrid
- Seniority
- Senior
- Category
- Data analytics
- Experience
- 2+ years
- Company size
- 1000+
Yum! Brands · Ho Chi Minh, Dong Nam Bo, Viet Nam ·
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Senior analyst building global digital insights for KFC’s ecommerce platforms, using SQL, Python, and BI tools to optimize guest experience and guide cross-market strategy.
We are seeking an experienced data and analytics leader to help drive global digital insights across KFC’s business. This role will support KFC Global's Brand Experience strategy by delivering actionable analytics that enhance guest experience, improve digital performance, and enable smarter decision-making across markets.
You will play a critical role in advancing KFC’s digital measurement capabilities, partnering with cross-functional and international stakeholders to ensure consistent, scalable analytics frameworks. The successful candidate will own end-to-end analytical initiatives — from opportunity identification and problem scoping to analysis execution, insight development, and executive-ready storytelling.
As part of the KFC Global Brand Experience team, you will help elevate how data and technology inform digital strategy across regions, ensuring our ecommerce and digital platforms are optimized to drive growth and deliver best-in-class guest experiences worldwide.
Core Responsibilities
Lead advanced quantitative and statistical analyses to uncover trends, performance drivers, and growth opportunities across global digital platforms
Develop scalable analytics frameworks to support consistent measurement and insight generation across markets
Build and maintain dashboards and reporting solutions powered by Yum’s Global Data Hub (GDH) to monitor ecommerce performance, guest behavior, and digital engagement
Ensure consistent use of GDH data sources to enable standardized, enterprise-wide KPI reporting and governance
Partner with global and regional product teams, channel managers, and strategy leaders to identify and prioritize high-impact digital opportunities
Translate complex, multi-source global datasets into clear, actionable insights tailored to market-level and enterprise stakeholders
Develop compelling presentations that synthesize analytical findings and strategic recommendations for senior leadership
Key Focus Areas
Anticipate global digital trends and evolving business needs to propose high-impact, forward-looking analyses
Serve as a strategic thought partner to product, channel, and strategy teams by embedding analytics into roadmap planning and investment decisions
Deliver timely, accurate insights to global stakeholders, regional markets, engineering teams, and leadership
Build, standardize, and scale analytics reporting to ensure consistent measurement across markets
Design intuitive visualizations that surface the most relevant insights and support confident, data-driven decisions
Develop and maintain scalable data models and code across multiple global data sources
Identify opportunities to simplify and automate analytics processes to drive efficiency and consistency
Align analytics capabilities with KFC’s global brand and digital strategy to enable scalable growth
4+ years of experience in analytics, ideally supporting multi-market or global organizations
Strong proficiency in SQL, Python, R, or similar programming languages for statistical analysis
Advanced experience with at least one leading BI tool (Tableau, Power BI, Domo, etc.)
2+ years of hands-on experience with Google Analytics to generate insights and support digital product teams
Experience working with A/B testing and experimentation platforms (e.g., Optimizely)
Strong stakeholder management and influence skills across diverse, cross-cultural teams
Excellent communication skills, with the ability to clearly articulate technical insights to global business audiences
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