Junior Social & Content Manager - Sub Saharan Africa Hub

About the Job:

Colgate is seeking an innovative, passionate, and results-driven Social Media & Content Lead to join our SSA IBE Team. This role is pivotal in driving our social media creative presence, ensuring our Colgate Brands remain relevant and engaging across key platforms, with a strong focus on TikTok. You will work cross-functionally with the marketing and commercial teams to develop and execute cohesive social media strategies and content frameworks that aligns with business objectives, elevates our brands, and drives market share in collaboration with our in market teams and agency partners in Sub-Saharan Africa.

As part of our team, you will lead social media and content innovation to engage and inspire people to live happier, healthier lives. This is an exciting opportunity for someone who is passionate about social media, culture, and wants to make a measurable impact in a fast-paced, collaborative environment.

What you will do:

Social Strategy and Execution

• Develop and drive the hubs social media strategy, with a focus on the TikTok platform, to increase brand awareness, engagement, and conversion.

• Elevate the social creative framework, velocity, and overall impact of content. Identify emerging social media trends, platforms, and content formats, translating them into actionable strategies.

• Collaborate across teams to unlock new opportunities and implement best-in-class practices to maximize our commercial performance in the social space.

• Manage the content calendar and opportunity spaces across Sub-Saharan Africa Division social channels.

• Establish monitoring, analytics, and reporting on performance across Sub-Saharan African social media, providing data-driven recommendations for optimization.

• Lead the strategy for engaging social communities, loyalty programs, and influencer/creator/affiliate partnerships.

• Utilize social listening to monitor channels for trends, conversations, and sentiment related to our brand, industry, and competitors.

• Own holistic measurement, defining regional KPIs that track social effectiveness and social media growth.

Content Development

• Oversee the creation and production of high-quality, platform-specific social media content, ensuring brand consistency and legal compliance.

• Coordinate with agency partners and internal creative teams on content execution.

• Act as the Hubs subject matter expert on TikTok content creation best practices.

• Ensure social strategies align with overall marketing campaigns and brand messaging.

• Identify opportunities for social commerce integration and supporting sales objectives.

• Establish "big bets," support localizing, and share best practices across the different SSA markets.

• Drive data-driven content development and analysis for effective content.

• Ability to gather insights through deep research, social listening, cross-functional teams, and platforms.

Who you are Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

• Proven experience (typically 5+ years) in developing and managing social media strategies for a major brand, with a demonstrable track record of success on

• TikTok and the broader social commerce ecosystem.

• Expert knowledge of social media platforms, analytics tools, and content management systems.

• Experience in social media management with a strong interest in all relevant technologies, content creation, influencer marketing, engagement initiatives, and AI advancement.

Preferred Qualifications

• Experience working in a complex, cross-functional, or matrixed organizational environment.

• Strong analytical skills with the ability to interpret data and provide clear, actionable insights.

• Excellent written and verbal communication skills, including presentation skills for executive audiences.

• Proficiency in social media management tools (such as Hootsuite, Buffer, Sprout Social, Sprinklr, Emplify, etc.) and analytics platforms (such as TikTok Marketscope, Google Analytics, Meta Insights, etc.).

• Intimate familiarity with platform toolkits required for social commerce, including TikTok Ads Manager, TikTok Creator Marketplace etc.