Junior Press & Communications Officer - Kids Planet Central Support

The Junior Press & Communication Officer supports the delivery of PR, internal and external communications across Kids Planet, with a particular focus on reactive and reputation-based communications.
Working closely with the PR & Communications Manager, this role plays a key part in supporting crisis and sensitive communications activity, ensuring timely, well-managed responses and accurate record-keeping. Alongside this, the role is responsible for identifying and developing positive stories from across the organisation to support proactive PR and brand storytelling.
This is a hands-on, fast-paced role suited to someone who is highly organised, responsive and keen to develop their career in PR and communications. This role is currently based at our head office in Lymm, which will be relocating to Altrincham in early 2027.

Key Responsibilities

Reactive & Crisis Communications Support
Support the PR & Communications Manager in managing reactive and crisis communications activity
Draft holding statements, media responses and internal communications for review
Monitor incoming issues, media enquiries and escalation points, ensuring timely responses
Maintain crisis logs, trackers and documentation with accuracy and attention to detail
Support coordination of responses across internal stakeholders during sensitive situations
Ensure confidential and sensitive information is handled appropriately at all times

PR & Agency Collaboration

Act as a key day-to-day contact for the external PR agency, supporting smooth and effective collaboration
Source, develop and coordinate “good news” stories from nurseries and central teams for PR opportunities
Liaise with internal stakeholders and the agency to shape stories, gather information and ensure accuracy
Contribute to campaign planning by identifying ideas, themes and opportunities aligned to business priorities
Review and sense-check press materials drafted by the agency, ensuring alignment with brand tone, messaging and factual accuracy
Support the management of press enquiries in collaboration with the agency, ensuring timely responses and appropriate escalation where needed

Content Creation & Positive Storytelling

Identify, gather and develop positive news stories from nurseries and central teams
Build a steady pipeline of “good news” content to support proactive PR and internal communications
Write engaging content including blogs, case studies, newsletters and features
Liaise with nursery teams to source stories, quotes and imagery

Internal Communications

Support the delivery of internal communications across a range of channels
Draft internal updates, announcements and engagement content
Help ensure consistency of tone and messaging across communications

Brand & Content Support

Ensure all content aligns with Kids Planet’s tone of voice and brand guidelines
Proofread and sense-check communications materials before approval
Support content planning and scheduling

Team Support & Coordination

Support the PR & Communications Manager with day-to-day workload management
Help coordinate approvals, deadlines and content planning
Remain flexible and responsive to emerging issues and priorities

Skills & Experience

Experience in PR, communications or marketing
Strong writing skills with the ability to adapt tone appropriately
Ability to remain calm, organised and responsive in time-sensitive situations
High level of discretion and professionalism
Strong attention to detail and organisational skills
Proactive and willing to learn in a fast-paced environment
Strong interpersonal and communication skills

Key Attributes

Calm and level-headed under pressure
Highly organised and reliable
Good judgement and awareness of sensitive issues
Proactive and solutions-focused
Collaborative and team-oriented
Enthusiastic about storytelling and communications