Your Responsibilities
As a Junior CRM Manager, you will support the planning, setup, and optimization of multi-channel CRM campaigns across our core lifecycle stages.
Campaign & Journey Execution
- Build, execute, and QA targeted CRM campaigns across email, mobile push, in-app messaging, and WhatsApp within Salesforce Marketing Cloud.
- Support the setup of automated customer journeys (activation, reactivation, post-purchase, win-back, loyalty engagement).
Personalization & Audience Management
- Prepare audience segments using provided data, filters, and reusable segment logic.
- Maintain and improve campaign content personalization using templates, data extensions, and dynamic content blocks.
- Contribute ideas on how to make experiences more relevant and seamless for our members.
Analytics & Reporting
- Monitor campaign performance and deliver regular reports (e.g., opens, clicks, conversions, revenue KPIs).
- Support A/B testing and contribute to interpreting results.
- Identify quick wins and optimization opportunities.
Collaboration
- Work closely with Senior CRM Managers, Content, Design, and Local Country Teams to deliver high-quality, on-brand messages.
- Coordinate assets, translations, and timings with internal stakeholders.
- Align on business priorities and support execution for key promotional periods.
Tools & Technology
- Work hands-on in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, WhatsApp | SFMC).
- Use basic SQL queries, templates, HTML snippets, and Excel for day-to-day tasks (with training provided).
- Support documentation and continuous improvement of CRM processes
Your Profile
This is an ideal role for someone early in their CRM career who wants to develop toward a CRM Manager role in a state-of-the-art CRM environment.
Must-Haves
- Bachelor’s degree or comparable qualification
- 1–2 years of experience in CRM, digital marketing, or marketing automation (internships, working student roles, or entry-level positions welcomed)
- Basic understanding of email marketing or push/in-app communication
- Familiarity with CRM tools; experience with Salesforce Marketing Cloud is a strong plus
- Analytical mindset with willingness to learn SQL, HTML, and personalization logic
- Structured way of working, attention to detail, and eagerness to grow technical CRM skills
- Excellent communication skills in English; German is a plus
Nice-to-Haves
- First experience with multi-channel marketing campaigns
- Understanding of customer lifecycle concepts
- Interest in AI-driven optimization (content generation, send-time optimization, predictive audiences)
- Experience in fashion, retail, or e-commerce is beneficial
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