Java Lead Architect – React Front End (Ad-Tech Domain), New York City - Hybrid - ONLY W2 (IK)

Java Lead Architect – React Front End (Ad-Tech Domain)

• Lead the architecture, design, and development of enterprise-scale React.js applications for digital marketing and advertising platforms supporting high-volume customer engagement.
• Design and implement ad-tech integrations including Google Ads, campaign management platforms, audience targeting, ad serving, tracking, and analytics solutions.
• Provide architectural leadership for Java-based backend systems and React frontend applications within a fast-paced financial services environment.
• Develop scalable solutions for real-time campaign delivery, ad personalization, customer acquisition, and marketing performance optimization.
• Collaborate with digital marketing, product, analytics, and engineering teams to align technology solutions with business and customer engagement goals.
• Ensure applications meet enterprise standards for security, scalability, performance, compliance, and reliability expected in regulated financial domains.
• Architect and integrate REST APIs, third-party marketing platforms, customer data platforms (CDP), and analytics tools.
• Lead modernization initiatives involving microservices, cloud-native architecture, and modern frontend frameworks.
• Establish technical standards, frontend architecture best practices, CI/CD processes, and development governance.
• Mentor engineering teams and provide hands-on leadership in React.js, Java, microservices, and ad-tech platform integrations.
• Experience working in advertisement technology, digital marketing ecosystems, customer targeting platforms, or campaign analytics environments is highly preferred.
• Prior experience supporting enterprise-scale platforms for banking, payments, fintech, or customer engagement solutions is a strong plus.