International eCommerce Manager - Omnichannel

In a Nutshell

In this role, you'll lead the development and execution of Red Bull's global eCommerce agenda across more than 40 markets, translating strategic priorities into scalable frameworks, capabilities and measurable market execution. You'll shape the Omnichannel digital strategy across both B2C and B2B, while driving key initiatives such as eCommerce capabilities development, Digital Shelf excellence and eCommerce data strategy.

Working closely with regional and local teams, you'll identify growth opportunities, strengthen annual business plans and ensure consistent execution across markets. By partnering with Sales, Marketing, Insights, Finance and IT, you'll help improve online availability, visibility, conversion and profitable sales growth, accelerating Red Bull's success across the evolving digital commerce landscape.

Global eCommerce Strategy & Market Development

You'll translate Red Bull's global Sales strategy into clear eCommerce priorities, frameworks and scalable programs that drive growth across regions and markets. By identifying opportunities across Omnichannel retail, Online Grocery, eB2B and emerging digital commerce models, you'll help shape the future of Red Bull's digital commerce agenda. You'll work closely with regional and local teams to strengthen annual business plans and Joint Business Plans with key customers, establishing clear growth drivers, KPIs and execution priorities. Additionally, you'll stay ahead of developments in digital shopping, retailer platforms, AI-enabled discovery and evolving shopper behavior, turning trends into actionable business recommendations.

Digital Shelf & Online Execution

You'll own Red Bull's global Digital Shelf strategy and execution program globally. From content optimization and search visibility to browse performance, product availability and out-of-stock management, you'll drive best-in-class online execution. You'll also lead Perfect Online Store governance, KPI and target setting, scoring methodologies and market performance reviews, ensuring clear action plans and measurable improvement. In addition, you'll manage Digital Shelf capabilities and supplier partnerships while accelerating adoption and execution excellence across markets.

Build Capability & Mobilize the Organization

You'll strengthen eCommerce capabilities across regions and markets through practical playbooks, training programs, coaching initiatives, communities of practice and best-practice sharing. Working across Sales, Marketing, Insights, Finance and IT, you'll build alignment around priorities, investments and execution plans. You'll lead complex global programs spanning multiple markets, functions, suppliers and workstreams, establishing clear governance, milestones and success measures. As a people leader, you'll also manage and develop a direct report, providing guidance, feedback, and opportunities for growth.

Data, Analytics & Performance Management

You'll own the global eCommerce measurement ecosystem, integrating sell-in and sell-out data, online share, market intelligence, Digital Shelf metrics, traffic performance and retailer platform data. By developing dashboards and analytical frameworks, you'll enable deeper insights into channel performance, shopper journeys, market potential, and growth opportunities. Through data-driven recommendations, you'll support senior management decision-making, identify performance gaps, challenge business plans, and guide strategic investment decisions

• 7+ years of experience in eCommerce, digital commerce, omnichannel sales, ideally within FMCG/CPG and in an international or global environment, with deep knowledge of Online Grocery, Bricks & Clicks, eB2B.
• Strong commercial mindset with a proven track record of translating strategy into channel and market priorities that drive measurable growth.
• Strong understanding of Digital Shelf fundamentals, including content, search, browse, availability, online conversion and retailer media ecosystems.
• Proven ability to leverage multiple data sources, define KPIs and measurement frameworks and translate analysis into actionable, executive-level recommendations.
• Experience managing strategic vendors, contracts, budgets, commercial negotiations, and return on investment across multiple markets and stakeholders.
• Experience coaching and developing talent, as well as building organizational capabilities through playbooks, training and best-practice sharing.
• Proven ability to lead complex, multi-market programs in a fast-paced environment, combined with fluency in English, additional language skills as a plus and a willingness to travel internationally as required.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.