International Category Manager - Barebells I Vitamin Well I NOCCO

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

Our Global Category Management function develops the strategies and frameworks that guide our category work across markets. As the function has evolved, we have also built an expanding team of local Category Managers in our core markets, translating these into strong commercial execution.

We are now looking for an International Category Manager to take broad ownership of Category Management across our international markets, working closely with the Global Head of Category Management and our local commercial teams.

About the role

As International Category Manager, you will be responsible for developing and executing category strategies across our international markets, adapting them to local market needs and opportunities.

You will work closely with colleagues across Category Management, Insights and Shopper Marketing, and partner with Managing Directors, Sales leads and customers across our markets. The role brings together category strategy, local market priorities and customer collaboration, with a clear commercial focus on growing our categories.

The role reports to the Global Head of Category Management and is based at our headquarters in central Stockholm (alternative locations in Copenhagen, Amsterdam or Hamburg may be considered).

Your work happens close to the markets, local teams and customers — where insights matter only when they become actions.

In short your responsibilities will be

• Category ownership: Responsibility for the category agenda with retailers and the Sales organisation, ensuring clear direction and measurable commercial outcomes.

• Shopper- & customer-centred category development: Insight-grounded recommendations on assortment, pricing, placement and category performance, delivered in close collaboration with key customers.

• Market plans and priority initiatives: Ownership of category plans and customer projects that shape growth, strengthen execution and support new business opportunities.

• Commercial tools and communication: Development of concept sells, sales materials and internal playbooks that elevate launches, annual reviews and commercial dialogues.

• Insight, analysis and opportunity identification: Continuous evaluation of consumer, shopper, market and category data to define opportunities and guide the actions that matter most.

What you can expect

• A genuinely international category role. Work with markets at different stages of maturity, each with its own customers, challenges and opportunities.

• Broad ownership in a lean global setup. Work closely with the Global Head of Category Management, with real scope to influence priorities and how we develop our categories.

• Brands with momentum. Help shape the category growth of Barebells, NOCCO and Vitamin Well as we continue to grow and develop internationally.

• Close to the commercial reality. This is a hands-on role where insights and category thinking need to translate into customer decisions and action.

Who are you

You are an analytical and commercially grounded category professional who knows how to turn data and insights into clear recommendations and action. You build strong relationships with commercial teams and customers, while being confident in challenging, prioritising and bringing your own perspective. Collaborative and pragmatic, you are comfortable taking ownership and getting things moving in a fast-paced FMCG environment.

Essential skills and experience to succeed

• Proven Category Management experience within branded FMCG/CPG company

• Strong analytical skills and experience working with large datasets and category data sources such as NielsenIQ or similar, combined with strong Excel and PowerPoint skills.

• Ability to manage multiple projects with structure, follow-up and high attention to detail.

• Strong communication and stakeholder management skills, with the confidence to work across markets, commercial teams and customers.

• Fluency in English, both written and spoken. Swedish language skills are considered an advantage.

• Willingness to travel regularly across our markets as part of the role.

How to Apply

Application deadline: October 31st, 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner.