This is an office-based role in our Singapore office.
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
About Disney+
The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
About the Role
The Marketing Data Analytics Intern supports the measurement of marketing and lifecycle campaigns that drive subscriber acquisition, engagement and retention. The role helps monitor and optimise campaign, channel and communication performance, from various marketing channels, and translates results into clear, actionable recommendations for different business stakeholders within Marketing teams.
This role is based in Singapore and responsible for APAC markets.
Responsibilities:
- Measure marketing campaign performance including paid media, email, push and in-app channels, and share insights with Marketing stakeholders
- Support A/B and control-vs-treatment test design, and calculate campaign uplift for acquisition, retention, winback and promotional activity
- Use SQL to build ad hoc analyses and audience/cohort views that answer marketing questions for APAC markets
- Assist full-cycle projects across data acquisition, cleaning, analysis and visualisation
- Analyse subscriber behaviour and cohort trends to identify acquisition, engagement and retention opportunities
- Build, maintain, and improve dashboards for marketing campaign and channel performance; identify opportunities to build automation pipeline
- Turn analysis into concise, executive-ready summaries and recommendations for Marketing and regional leadership
- Collaborate with various business stakeholders and local market teams across APAC to align on measurement approach
- Work with large and complex data warehouses and assist in maintaining existing data pipelines
Internship Requirements:
- Currently an undergraduate pursuing a bachelor's degree
- Still an undergraduate and not yet graduated during the internship period
- Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2027
- Must be available to work on-site throughout the full period of internship
- Indicate your internship availability (start and end date) in your resume
- Indicate your expected graduation date in your resume
- Indicate the technical skills you are proficient in in your resume
*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.
Requirements:
- Currently an undergraduate pursuing a bachelor's degree in Business Analytics, Data Science or a related field
- Proficient in SQL, with some experience working with Tableau or other visualization tool
- Interest or fan mentality for Disney, Pixar, Star Wars and Marvel
- Highly self-motivated and meticulous with a strong passion for analytics and reporting
- Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
- Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
- Adopts a challenging and questioning approach, proposing information and solutions in creative ways
- Passionate team player with a never-ending curiosity
- Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
- Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
- Strategic thinker with good communications skills
- Creative mindset with the ability to leverage on data to develop strategy/decisions
- Excellent command of written and spoken English
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.