Integrated Campaigns & Demand Generation Lead

The Work We Do

Teciem designs, builds, and delivers treasury and capital markets software solutions for financial institutions worldwide. We serve banks of every size and geography, offering the right setup for the right need.

Our solutions are designed to replace multiple disconnected systems with one complete, front-to-back platform, helping customers to capture trading and business opportunities quickly, clearly and with control. We cover the entire trading lifecycle, ensuring that everything - from execution to position keeping, to risk management – runs smoothly.

With decades of experience and one of the largest, most diverse client bases in the industry, we turn deep industry knowledge into software that covers most asset classes, meets complex real-world treasury and capital market's needs, and adapts as markets evolve.




Role

Lead Teciem's integrated campaign strategy, planning, orchestration and activation to drive awareness, engagement, pipeline and revenue growth.

This role serves as the central marketing engine, translating corporate priorities, product and customer marketing strategies, and regional business objectives into coordinated, measurable go-to-market campaigns. The function acts as the connective tissue across Product Marketing, Customer Marketing, Field Marketing, Digital, Social, Web, Sales and Marketing Operations to ensure consistent execution and maximum commercial impact.

Key Responsibilities

Integrated Campaign Strategy & Planning

• Own the annual and quarterly campaign calendar aligned to business, solution and industry priorities.

• Translate strategic priorities into integrated, multi-channel campaigns across digital, field, social, web and ABM motions.

• Ensure consistent messaging, audience targeting and customer journeys across all marketing channels.

• Prioritise investments, resources and campaign focus areas to maximise business impact.

Campaign Orchestration & Activation

• Act as the central coordination point for all campaign execution.

• Drive end-to-end campaign planning, launch governance and execution excellence.

• Align Digital, Social, Web, Field Marketing and ABM activities into a single integrated campaign framework.

• Establish standardised campaign processes, playbooks and best practices.

Demand Generation & Pipeline Growth

• Develop demand generation programs across acquisition, expansion and retention motions.

• Continuously optimise conversion performance across the funnel.

Digital, Social & Web Performance

• Lead digital activation including paid media, digital programs, social engagement and website conversion strategies.

• Ensure digital channels operate as demand generation engines rather than standalone functions.

• Drive integrated measurement across channels and customer touchpoints.

• Optimise customer journeys, lead capture and campaign conversion paths.

Cross-Functional Leadership

• Partner with Product Marketing on value propositions, launches and solution positioning.

• Partner with Customer Marketing on customer advocacy, adoption and expansion campaigns.

• Enable Field Marketing with campaign frameworks, assets and execution support.

• Work closely with Marketing Operations to improve segmentation, automation, reporting and attribution.

Performance & Insights

• Establish campaign measurement frameworks and dashboards.

• Track campaign effectiveness, pipeline contribution, ROI and funnel performance.

• Turn insights into actionable recommendations and optimisation strategies.

• Communicate results and business impact to senior leadership.

Ideal Candidate would display

• 10+ year Marketing experience across the full funnel

• B2B marketing experience, especially within a technical, or SaaS environment

• Strategic planning capabilities

• Strong integrated marketing and GTM planning expertise.

• Ability to connect business priorities to measurable marketing outcomes.

• Experience building campaign frameworks across complex B2B organizations.

• Strong commercial mindset with deep understanding of pipeline economics.

Functional Expertise

• Demand generation and funnel management.

• Integrated campaign management.

• Digital marketing and acquisition.

• Website optimization and conversion.

• Marketing analytics and performance measurement.

Leadership Attributes

• Exceptional stakeholder management and influence.

• Strong operational excellence and project leadership.

• Ability to align multiple specialist teams around common objectives.

• Data-driven decision maker.

• Collaborative and outcome-oriented leader.




Diverse Minds, Shared Ambition

At Teciem, we believe that our strength comes from the diversity of our people. Different perspectives, backgrounds, and experiences fuel our innovation and help us build solutions that truly make a difference in the world of financial technology.

We’re committed to creating a workplace where everyone feels respected, heard, and empowered to grow. Here, you can bring your whole self to work, contribute your unique ideas, and be part of a team driven by shared ambition.

We welcome talent from all walks of life and encourage applications from individuals of all genders, races, ages, abilities, identities, and beliefs. Together, we’re shaping a culture where diversity isn’t just celebrated — it’s essential to our success.