Information Analyst III

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Represent media data with domain expertise for campaign performance reporting.

Key Responsibilities:

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations across all data sources, including 3rd party measurement data.
• Perform data quality audits for all media platforms.
• Act as a subject matter expert in data use for measuring and improving marketing campaigns.
• Confidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address it.

Key Outcome: Measurement Planning, Visualization & Analysis.

Key Responsibilities:

• Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement Framework.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholders.
• Documents observations resulting from Power BI dashboard reporting.
• Responsible for timely and accurate reporting delivery.

Key Outcome: Technical Process Maintenance & Improvement

Key Responsibilities:

• Assist in the development of formal processes and conduct efficiency audits.
• Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

• Continuously learn and improve processes to ensure accuracy and efficiency.
• Organize and manage multiple priorities and projects.
• Take full responsibility and accountability for contributions and outcome.
• Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –
• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field.
• 4+ years of demonstrated experience in data modeling, measurement planning and data visualization.
• Proficient in SQL
• Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
• Experience in BI tools, preferably Power BI
• Strong written and verbal communication skills
• PREFERRED QUALIFICATIONS –
• Experience with digital media platforms and analyzing media data.
• Experience in the Healthcare vertical.
• Experience using project management software.

Other Responsibilities:

• Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

Travel Requirements

All employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder’s Summit held in June. Additional travel is not routinely expected but may be required for key/critical meetings & events

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $58,000 - $92,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.