Influencer Marketing Executive

About Yogabar

Role Overview

Key Responsibilities

Influencer Strategy & Campaign Execution

• Plan and execute influencer marketing campaigns aligned with Yogabar's brand and business objectives.
• Identify and shortlist relevant influencers and creators across Instagram, YouTube and other relevant platforms.
• Build creator strategies based on campaign objectives, target audience, category and budget.
• Manage influencer campaigns from briefing to content approval, publishing and reporting.
• Ensure all deliverables are executed within timelines and agreed campaign guidelines.

Influencer Management

• Build and maintain strong relationships with influencers and content creators.
• Coordinate directly with creators for campaign requirements, briefs, deliverables and timelines.
• Negotiate influencer commercials, deliverables and usage rights within approved budgets.
• Manage multiple influencer engagements simultaneously and ensure timely follow-ups.
• Maintain a database of relevant creators and continuously identify new and emerging talent.

Agency Management

• Coordinate with influencer marketing agencies for campaign planning and execution.
• Share campaign briefs, budgets and requirements with agencies.
• Evaluate agency proposals and creator recommendations.
• Ensure agencies deliver campaigns as per agreed timelines, commercials and quality standards.

Content & Brand Alignment

• Work closely with the Brand and Creative teams to develop influencer briefs and campaign concepts.
• Ensure influencer content is aligned with Yogabar's brand tone, messaging and guidelines while retaining creator authenticity.
• Review and coordinate content approvals with internal stakeholders and creators.
• Identify opportunities to repurpose high-performing influencer content across Yogabar's digital channels.

Performance & Reporting

• Track campaign performance and prepare post-campaign reports.
• Monitor metrics such as reach, impressions, engagement, views, clicks, conversions and cost efficiency.
• Analyse creator and campaign performance to identify what works and optimise future campaigns.
• Maintain accurate influencer trackers, campaign records and budget sheets.
• Share key learnings and recommendations with the marketing team.

Trend & Competitor Tracking

• Stay updated on emerging creators, influencer trends, formats and social media platforms.
• Track competitor influencer campaigns and identify relevant opportunities for Yogabar.
• Identify new creator communities, content formats, and partnerships that can help increase brand awareness and engagement.

What We're Looking For

• 2–3 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing or Social Media Marketing.
• Prior experience working with influencers/creators, agencies, or consumer brands is preferred.
• Strong understanding of Instagram, YouTube, and the broader creator ecosystem.
• Experience in influencer identification, campaign management and commercial negotiations.
• Strong communication, coordination and relationship-management skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong organisational skills and attention to detail.
• Comfortable working with Excel/Google Sheets and campaign trackers.
• Ability to analyse campaign performance and derive actionable insights.
• Proactive, creative and commercially aware with a strong understanding of current social media trends.

Good to Have

• Experience in FMCG, Food & Beverage, Health & Wellness, Nutrition or D2C.
• Experience working with influencer marketing agencies.
• Exposure to affiliate/influencer-led sales campaigns.
• Understanding of influencer whitelisting, paid amplification, and content usage rights.
• Experience with influencer marketing platforms or creator discovery tools.
• Strong network of relevant creators across lifestyle, fitness, food, wellness and nutrition categories.

Why Yogabar?

• Work with a fast-growing Indian consumer brand.
• Build and manage a diverse creator ecosystem across multiple categories.
• Get hands-on exposure to Brand, Digital, D2C, and E-commerce marketing.
• Opportunity to own influencer campaigns and directly contribute to brand growth.
• Work in a fast-paced environment where creativity, experimentation, and new ideas are encouraged.