Influencer Marketing Specialist

About the Role

RDIVC PTE LTD is looking for an Influencer Marketing Specialist who understands creators, social media culture and how meaningful influencer partnerships can help grow a brand.

You’ll manage influencer campaigns from creator discovery and outreach through negotiation, content execution, campaign management and performance reporting.

You’ll work closely with RDIVC PTE LTD’s production, marketing and regional teams to develop influencer partnerships that support our brand and marketing objectives.

What You’ll Do

• Research and identify suitable influencers and creators.
• Build and maintain strong relationships with influencers, creators and talent agencies.
• Conduct influencer outreach and manage collaborations from beginning to completion.
• Evaluate influencers based on audience, engagement, content quality and brand suitability.
• Negotiate rates, deliverables, usage rights and campaign requirements.
• Prepare clear influencer campaign briefs.
• Coordinate content approvals and publishing schedules.
• Ensure influencer content meets RDIVC PTE LTD’s campaign and brand requirements.
• Monitor campaign deliverables and deadlines.
• Track campaign performance including views, reach, engagement, clicks and conversions.
• Prepare campaign reports and recommendations.
• Identify emerging influencers, creators and social-media trends.
• Maintain an organised database of influencers, previous collaborations, rates and campaign performance.
• Work closely with RDIVC PTE LTD’s marketing, production and regional teams on influencer campaigns.

What We’re Looking For

• 2–4 years of experience in influencer marketing, social media, PR, digital marketing or a related field.
• Strong understanding of Instagram, TikTok, YouTube and creator culture.
• Strong communication and negotiation skills.
• Good relationship-management abilities.
• Highly organised and comfortable managing multiple campaigns simultaneously.
• Comfortable analysing campaign data and performance metrics.
• Good understanding of social-media trends and online culture.
• Proactive and able to work independently while collaborating with different teams.
• Experience managing regional campaigns, finance, fintech, forex, lifestyle, sports or entertainment.