Influencer Marketing Manager – The Coca-Cola Company

EssenceMediacom:

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are seeking a dedicated and experienced Influencer Marketing Manager to join our team, supporting The Coca-Cola Company (TCCC).

As creator marketing investments continue to grow across TCCC brands, this role will play an important part in strengthening and scaling our influencer marketing capabilities. The Influencer Marketing Manager will be responsible for developing and executing influencer strategies aligned with business and brand objectives, while supporting always-on communications and the implementation of new creator marketing capabilities.

The role will oversee influencer marketing initiatives end-to-end, bringing together strategy, execution, stakeholder coordination, measurement, and continuous optimization. Working closely with internal teams, agencies, creators, technology partners, and other cross-functional stakeholders, the Influencer Marketing Manager will help establish effective ways of working and identify opportunities to drive greater impact from creator marketing investments.

Key Responsibilities

• Develop and present influencer marketing strategies aligned with business and brand objectives.
• Lead end-to-end influencer marketing campaigns, including planning, briefing, creator selection, content approvals, publishing, and performance tracking.
• Build and scale influencer marketing capabilities, processes, and operating models to drive efficiency and long-term growth.
• Manage relationships with agencies, creators, technology partners, and cross-functional stakeholders to ensure seamless execution.
• Lead test-and-learn initiatives to validate new creator, content, platform, and audience approaches.
• Effectively manage campaign budgets and identify opportunities to improve return on investment.
• Analyze campaign performance, extract actionable insights, and translate learnings into optimization recommendations.
• Monitor industry trends, emerging platforms, creator economy developments, and innovations to identify growth opportunities.

Skills and Experience

• 4+ years of experience in influencer marketing, digital marketing, media, strategy, or related fields.
• Strong English communication skills, both written and spoken.
• Strategic and analytical mindset, with the ability to translate business challenges into actionable plans and measurable outcomes.
• Strong stakeholder management and organizational skills, with excellent follow-up capabilities.
• Ability to work effectively across cross-functional teams, agencies, platform partners, and internal stakeholders.
• Data-driven approach with experience in campaign measurement, performance analysis, and insight generation.
• Excellent communication, presentation, negotiation, and project management skills.
• Proactive and solution-oriented, with the ability to manage multiple priorities effectively in a fast-paced environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.