Influencer Marketing Executive

# Influencer Marketing Executive ## Company Overview Founded by childhood friends Abhishek and Kartikeya, Smylo was born from a shared love for animals and a desire to give pets better nutrition. As proud pet parents to a mischievous dog and a sweet, sassy cat, the founders experienced firsthand the challenge of finding healthy, trustworthy pet food. Frustrated by products packed with fillers, by-products, and preservatives, they set out to create a better alternative. **Smylo is on a mission to make wholesome, nutritious pet food that helps pets live happier, healthier lives—because every pet deserves the very best.** ## Job Summary The Influencer Marketing Executive will be responsible for executing comprehensive influencer marketing campaigns across platforms like Instagram, YouTube, and emerging social media channels. This role is crucial for building brand awareness and engaging with the target audience through strategic influencer partnerships. ## Responsibilities - Execute **end-to-end influencer marketing campaigns** on Instagram, YouTube, and other social media platforms. - Identify, **shortlist, onboard**, and manage influencers across various categories, including A+, A, B, Micro, and Nano influencers. - Develop and maintain a strong **pipeline of relevant creators** that align with the brand's ethos and target demographic. - Create **campaign briefs**, content concepts, influencer scripts, and guidelines for content development. - Coordinate with influencers, talent managers, agencies, and internal teams to ensure seamless and timely execution of campaigns. - Manage the complete campaign lifecycle from **creator outreach and negotiation** to **content approvals, posting**, and reporting. - Negotiate commercial terms, deliverables, usage rights, and foster long-term partnerships while **managing campaign budgets efficiently**. - Track and analyze campaign performance metrics, including **reach, engagement, views, traffic, conversions**, and ROI. - Maintain databases for influencers, campaign trackers, performance reports, and benchmarks for creators. - Identify high-performing creators and cultivate long-term relationships for recurring collaborations. - Conduct competitor benchmarking and stay updated on **creator marketing trends**, new content formats, and potential influencers. - Collaborate closely with **Brand and Performance Marketing teams** to enhance the impact of influencer-generated content. ## Qualifications - **Education:** Bachelor’s degree in Marketing, Communications, or a related field. - **Experience:** 2-3 years of hands-on experience in Influencer Marketing, either at a brand or an agency. - Proven expertise in **managing influencer campaigns** from inception to completion independently. - Strong understanding of the **creator ecosystem** across Instagram and YouTube. - Excellent communication, negotiation, and stakeholder management skills. - Familiarity with **influencer metrics** and experience in campaign tracking, reporting, and performance analysis. - Ability to juggle multiple creators, campaigns, timelines, and deliverables simultaneously. - Strong understanding of **social media trends**, creator content, and internet culture. - Comfortable working in a **fast-paced environment** and taking ownership of campaigns. ## Preferred Skills - Experience working with **Direct-to-Consumer (D2C)**, Fast-Moving Consumer Goods (FMCG), consumer, or pet brands. - Proficiency in digital marketing tools and analytics platforms. ## Experience - 2-3 years of relevant influencer marketing experience. ## Environment - This is an **on-site position** located in Gurugram, working 6 days a week (Monday to Saturday). ## Salary - Salary details are not specified. ## Growth Opportunities - Opportunities for career advancement within the marketing team, including potential roles in strategy or brand management. ## Benefits - Information regarding offered benefits is not specified.