Inbound Marketing Specialist

MAIN AREA OF RESPONSIBILITY:

The Inbound Marketing Specialist is responsible for attracting customers with content designed to attract qualified prospects and converting them into leads and customers through social media, blogs and lead generation.

You will be working closely with the Head of Marketing and the entire Growth Team to create and execute a completely integrated inbound marketing strategy for Sprout Solutions.

TASKS:

• Acquisition
  • Content/ inbound marketing: developing an editorial calendar and creating and strategically distributing relevant and valuable content to attract, acquirer and engage Sprout’s target market
  • Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Instagram, LinkedIn and YouTube
  • Search engine optimization (SEO): developing strategies to increase number of visitors to Sprout’s website by getting high-ranking placements in search results
  • Affiliate marketing: developing strategic partnerships that allow relevant bloggers, organizations, businesses to promote Sprout products on their website
  • Pay per click (PPC) campaigns and mobile marketing: creating a strategy around sponsored online or in-app advertising to appear alongside non-paid search results
• Developing a strong understanding of products, competition, industry and marketing goals and objectives of the industry
• Actively brainstorming and proposing new ideas for inbound marketing campaigns
• Writing various marketing materials including blogs, newsletters, social media content and more
• Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)
• Understanding analytics and data and using them to create effective content strategies.
• Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings including inbound marketing
• Perform other duties as assigned by the company

QUALIFICATIONS | COMPETENCIES:

• 2+ years of experience in Lead Generation, Inbound Marketing or similar roles
• Must have crisp English writing skills
• Social media savvy - must be familiar with major social media networks, including SlideShare and Quora
• Must know SEO (and willing to learn more and be trained
• Tech-savvy - must be quick to learn various tools because you’ll be using a lot of them

Must be willing to learn new things and be trained