In-store CRM Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The CRM Manager contributes to the boutique’s business performance and client-centric culture by driving client engagement strategies, elevating clienteling excellence across the team, and developing a high-value and loyal client portfolio in partnership with Boutique Management.

RESPONSIBILITIES

Business & Client Development

• Partner with the Store Director and Regional CRM to drive client acquisition, retention, and sales performance through strategic CRM initiatives.
• Analyse client data to identify opportunities and implement targeted client engagement actions.
• Foster a strong clienteling and appointment culture, supporting high-value client interactions and personalized experiences.
• Execute CRM activations, in-store events, and client engagement initiatives in line with brand standards.
• Build and maintain relationships with local luxury partners and key lifestyle networks.

Team Management, Leadership & Training

• Promote a strong CRM mindset across the boutique, translating business goals into client engagement actions.
• Coach and support the team to elevate clienteling, selling skills, and luxury service standards.
• Lead onboarding and continuous training on CRM tools, best practices, and client engagement strategies.
• Inspire the team through regular briefings, CRM animations, and performance follow-up.

Operations

• Support the boutique in all CRM-related activities, ensuring effective follow-up on appointments and client actions.
• Assist with VIC client requests and ensure seamless coordination of client needs and experiences.
• Monitor CRM activities and provide feedback and insights to key stakeholders.

KNOWLEDGE AND SKILLS

3 - 5 years of experience in Fashion Retail

A strong understanding of the Versace culture and its appeal to the local market

Networking capability and a strong orientation in network development

High level of interpersonal skills, empathetic, with the ability to engage and persuade

Strong written and verbal communication skills, high listening competencies

Strong organizational profile

Fluency in English

A positive, outgoing, high-energy personality able to thrive within a high paced environment

A commitment to take part in an innovative project

Well connected with a strong ability to engage

Leadership and ability to motivate others

RAL: 40.000 - 50.000

#LI-MP1

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.