HR Generalist

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.





About POP MART

Founded in 2010, POP MART is a global pop-culture and art toy company dedicated to inspiring passion and bringing joy to fans worldwide. Renowned for its designer toys, collaborations, and immersive retail experiences, POP MART has expanded rapidly across international markets.

Today, the brand operates in 30+ countries, with 550+ retail stores and over 2,300 Robo Shops globally. As POP MART continues to grow across Australia and New Zealand, we are strengthening our local team to support an engaging employee experience and scalable business operations.

About The Role

We are seeking an experienced and proactive HR Generalist/HRBP to support our growing Australia and New Zealand business.

This is a true HR generalist role combining business partnering, HR operations and office administration. You will act as one of the trusted HR partners to managers and employees, providing practical advice on day-to-day people matters while taking ownership of HR operations, employee engagement initiatives and business improvement projects.

Working closely with the HR Manager and cross-functional leaders, you'll help create a positive employee experience while ensuring our HR and office operations run efficiently.

HR Operations

• Manage end-to-end onboarding and offboarding processes through Workday

• Prepare employment contracts, letters and HR documentation

• Maintain HRIS systems and ensure employee records remain accurate and compliant

• Coordinate probation reviews, contract changes and employee lifecycle administration

• Prepare HR reports and maintain HR compliance documentation

• Identify opportunities to improve HR processes and employee experience

Employee Engagement

• Drive employee engagement initiatives and wellbeing programs

• Coordinate employee events, celebrations and recognition programs

• Support internal communications and company-wide announcements

• Coordinate learning and development activities and HR workshops

• Assist with implementation of HR initiatives and regional projects

HR Business Partnering

• Act as one of the first point of contact for managers and employees on day-to-day HR matters

• Provide practical guidance on performance management, probation, employee relations and workplace issues

• Support investigations, disciplinary processes and documentation in accordance with company policies and employment legislation

• Coach managers on HR policies, best practices and people management

• Build strong relationships with stakeholders across Australia and New Zealand

Office Administration & Business Support

• Oversee day-to-day office administration and workplace operations

• Coordinate office facilities, maintenance and vendor relationships

• Manage office assets, supplies and equipment.

• Support office relocation and workplace improvement projects.

• Process HR and office-related invoices and maintain administrative records.

About You

You'll thrive in this role if you enjoy balancing strategic thinking with hands-on execution.

We are looking for someone who has:

• 3+ years' experience in a HR Generalist, HR Business Partner or HR Operations role.

• Strong understanding of Australian employment practices and employee lifecycle management.

• Experience supporting managers with performance management, probation and employee relations.

• Demonstrated ability to work independently with minimal supervision.

• Excellent stakeholder management and communication skills.

• Strong organisational skills with the ability to manage multiple priorities.

• High attention to detail and ability to maintain confidentiality.

• A proactive mindset with a willingness to take ownership and continuously improve processes.

• Experience working in retail, hospitality or other fast-paced multi-site environments is highly regarded.

• Experience using HRIS platforms and Microsoft Office.

Why Join POP MART?

• Join one of the world's fastest-growing global lifestyle brands.

• Work in a broad and autonomous HR role with exposure to all areas of the employee lifecycle.

• Be trusted to own projects and influence business outcomes.

• Collaborate with regional and international teams across APAC.

• Modern Sydney CBD office at Australia Square.

• Access to on-site fitness facilities, end-of-trip facilities and excellent public transport connections.

• Career development opportunities as the business continues to expand.





*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees

because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,

imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of

any other status or condition protected by applicable federal, state or local law.