Head of UX and UI Strategy
groupefdj · Malta ·
- Seniority
- C level
- Category
- Design
At FDJ UNITED, we don't just follow the game, we reinvent it.
FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.
We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.
Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?
This role is a horizontal leadership role responsible for defining and owning the overall experience vision across all products and brands. This role exists to bring coherence, consistency, and brand alignment to the end-to-end customer journey -connecting the dots that individual product teams cannot see in isolation. The role holder will govern the design systems and standards and acts as the senior design voice at leadership level, ensuring that great experience is not an accident of good individual teams, but a deliberate and consistently delivered outcome across the entire product and brand portfolio.
Key responsibilities
Define and own the overarching UX/UI vision and design philosophy across all products, ensuring a coherent, consistent, and on-brand experience regardless of where the customer is in their journey
Act as the single point of accountability for cross-product experience quality. Identifying gaps, inconsistencies, and friction points that individual product UX teams cannot see in isolation
Govern the company-wide design systems and component libraries, ensuring all product teams are working on a shared, brand-aligned foundation
Own the relationship between brand identity and product experience translating brand strategy into tangible UX principles, standards, and guardrails that all product teams must design within
Define and embed UX standards, best practices, and governance processes across all product-aligned design teams, raising the overall quality and consistency of output
Map and own the end-to-end customer experience across products identifying how journeys connect across Sportsbook, Casino, and other verticals and driving improvements across the journeys
Lead, develop, and provide strategic direction to the distributed UX community across product/engineering teams, acting as the senior design voice in leadership conversations and ensuring UX has a seat at the table
Skills and Experience required
Significant experience leading UX at a senior level across a broad product portfolio, with a demonstrable ability to bring structure, consistency, and intentionality to how experience is designed and delivered across an organisation
Hands-on knowledge of design infrastructure, including how to build scalable, shared foundations that enable multiple teams to move quickly without compromising quality or coherence
Strong instinct for the connection between how a brand presents itself and how customers experience it in product, with the ability to make that relationship explicit and actionable for design teams
A natural influencer who can shape thinking and raise standards across teams they do not directly manage, and who is credible and impactful in senior leadership conversations
Ability to take a wide-angle view of how customers move across products and touchpoints, spotting where the experience breaks down between teams and driving the cross-functional effort needed to fix it
We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.