Head of Sales - Soho House Amsterdam

About Us

Soho House Amsterdam is part of a global community for creative people, offering a welcoming space to work, relax, and connect. Recently awarded a Michelin Key, our House is recognized for its exceptional comfort and design. Join our team and help deliver thoughtful, high-quality experiences for our members and guests.

The Role

We're looking for a commercially driven and relationship-focused Head of Sales to join our team at Soho House Amsterdam.

You'll work closely with the Groups & Events team, operational departments, and key stakeholders across the House to ensure a seamless client journey from initial enquiry through to event execution. As an ambassador for the Soho House brand, you'll proactively seek new business opportunities while nurturing long-term relationships that generate repeat business and contribute to the House's commercial success.

Main Responsibilities

• Drive proactive room sales through targeted business development, local networking, account management and relationship building activities.
• Maximise bedroom occupancy and room revenue by identifying new corporate partnerships, travel partners and direct booking opportunities.
• Develop and maintain a strong pipeline of room business, converting enquiries into bookings and proactively seeking new revenue opportunities.
• Identify and secure new business opportunities across corporate, agency, lifestyle, and hospitality sectors.
• Build and maintain strong relationships with existing clients to encourage repeat business.
• Conduct client meetings, site inspections, and networking activities to showcase Soho House Amsterdam
• Reactivate dormant accounts and identify opportunities within previous client relationships
• Proactively generate new business through outbound sales activity, networking, prospecting and relationship building.
• Working closely with members of the commercial and Groups & Events team to maximise business opportunities and performance
• Monitor market trends and competitor activity to identify growth opportunities
• Represent Soho House at industry events, networking opportunities, and trade shows
• Maintain accurate records within CRM systems and provide regular sales performance reporting
• Support the development and execution of local sales and commercial strategies

What We're Looking For

• Previous experience in Hotel Sales, Business Development, Hospitality Sales, Account Management or related commercial roles
• Proven track record of generating room revenue growth and developing long-term client relationships
• Demonstrated success in a senior sales, commercial or business development role
• Experience in hotel sales, luxury hospitality or venue sales is essential
• Strong networking, negotiation, and presentation skills
• Commercially minded with a proactive and entrepreneurial approach
• Excellent organizational and communication skills
• Proven ability to proactively source and convert new business opportunities
• Ability to manage multiple priorities in a fast-paced environment
• Fluent in English; Dutch is a strong advantage
• Existing network within the Amsterdam and wider Dutch corporate, agency and events market is highly desirable
• Experience with CRM platforms and sales reporting tools is beneficial

Benefits

Soho House offers competitive compensation packages with global & local benefits and development opportunities.

• Competitive salary package & bonus scheme
• Travel allowance
• Healthy team meals during your shift
• Soho Membership, discounts on F&B, Rooms and Cowshed and many more
• Partnership discounts (Go-Vital, Urban Sports Club, Swapfiets and many more)
• One paid moving day per year
• Two paid volunteering days per year
• Ongoing learning and development opportunities

If you're passionate about hospitality, enjoy building lasting client relationships, and love turning opportunities into unforgettable events, we'd love to hear from you ✨