Head of Product Marketing
clera · remote ·
- Work mode
- Remote
- Seniority
- C level
- Employment
- Full time
- Category
- Marketing
- Experience
- 7+ years
About the Role
As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value. Reporting to GTM leadership, you will work closely with executives and teams across Product, Engineering, Sales, and customer-facing functions to build clear, trusted messaging for complex technology.
What You'll Do
Develop positioning and messaging that turns technical capabilities into clear, differentiated customer value.
Own the editorial calendar and set priorities for the company's marketing narrative.
Build product launch stories by defining the problem, audience, message, proof points, and narrative.
Write and edit content across web, email, social, presentations, blogs, scripts, and sales materials.
Help executives shape their ideas into compelling posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Success to understand buying motivations and customer language.
Direct video and content production, define creative hooks, and present on camera when needed.
Create sales enablement narratives that explain products at introductory and enterprise levels.
Track the AI market and competitors, and use performance insights to refine positioning.
Coordinate agencies and specialists while maintaining strategic direction and editorial standards.
What We're Looking For
At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or another complex product environment.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
Strong writing and editing skills, with experience owning product positioning, messaging, and launches.
Experience partnering with Product, Engineering, Sales, customer-facing teams, and external agencies.
Experience conducting customer research, developing sales enablement, and directing content or video production.
Comfort presenting on camera and using modern AI tools to improve productivity and output quality.
Curiosity about AI architecture, legal workflows, customer needs, and business strategy.
Compensation & Benefits
Annual salary range: $180,000 to $225,000 USD. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel.