Head of Performance Marketing Americas
emma-sleep · Mexico City ·
- Work mode
- Hybrid
- Seniority
- C level
- Category
- Marketing
- Experience
- 5+ years
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 20 countries with more than 35 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
About the Role
We are looking for an exceptional Head of Marketing (Americas) to lead and scale our marketing efforts across Chile, Colombia, Mexico, and Canada. You will drive growth by defining and executing our regional marketing strategy, building high-performing local teams, and owning performance across all key channels. Reporting directly to the Global Chief Marketing Officer and working closely with cross-functional teams globally, you will be responsible for making Emma a household name across the Americas.
What you will do:
- Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market.
- Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards.
- Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more.
- Analyze market trends and consumer insights to inform data-driven decisions.
- Manage regional marketing investments, prioritizing ROI and growth.
- Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs.
- Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics.
Who we are looking for:
- 5+ years of marketing experience, including at least 3 in a regional leadership role.
- Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce.
- Deep understanding of consumer behavior in the Americas region, with strong local market insights.
- Analytical mindset with a strong grasp of growth metrics and data-driven marketing.
- Leadership skills with a track record of managing and mentoring high-performing teams.
- Fluent in English and Spanish.
- Entrepreneurial spirit, agility, and a passion for building businesses at scale.
What we offer:
- A combination of personal and company growth to accelerate your career and help you reach your goals.
- The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
- Wellbeing activities
- Hybrid home office policy
- Flexible schedules
- Pet-friendly office
- Monthly salary + pantry & restaurant vouchers
- Benefits higher than the law
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!