Head of Paid Media B2B Marketing at Yellow Card – Remote | Jobyssey

You will lead the strategy and execution of B2B paid media across key platforms You will collaborate with Sales Revenue and Creative teams to align campaigns with business goals and optimize for pipeline and revenue You will develop ABM programs and guide ad creatives to communicate enterprise value and build trust You will stay ahead of fintech and payments industry trends and apply best practices to improve ROI

Responsibilities

Design and execute paid media campaigns tailored to B2B audiences across LinkedIn Ads Google Ads and programmatic channels
Develop and manage account based marketing ABM campaigns to engage high value enterprise prospects and institutional clients
Implement and manage campaigns from conception to execution ensuring alignment with sales objectives pipeline generation and revenue goals
Create compelling ad creatives with the Creative Team that speak to business pain points ROI and enterprise value propositions and optimize based on performance data and AB testing
Utilize advanced targeting techniques including job titles company size industry verticals and firmographic data to reach specific business segments and decision makers
Manage advertising budgets effectively across longer sales cycles to optimize CPL CAC and ROAS
Navigate B2B focused paid media platforms such as LinkedIn Ads Google Ads programmatic display and retargeting platforms
Use analytics tools to monitor and analyze campaign performance focusing on lead quality pipeline contribution and revenue attribution
Conduct AB testing and experimentation on ad creatives copy landing pages and targeting parameters to optimize campaign performance and lead quality
Collaborate with Sales and Revenue teams to ensure marketing qualified leads meet criteria and contribute to the sales pipeline
Collaborate with the Creative UX UI and product teams to ensure ad creatives communicate enterprise value security and compliance and to implement CRO strategies for B2B landing pages and lead capture mechanisms
Stay informed about B2B marketing trends enterprise buyer behavior fintech developments and emerging paid media technologies
Set up and optimize landing pages for B2B campaigns webinars events and demo requests
Lead outbound emails and LinkedIn outreach campaigns

Requirements

Bachelor's degree in Marketing Business or a related field
7+ years of demonstrable B2B marketing expertise with a focus on Paid Media
Proficiency managing B2B campaigns on LinkedIn Ads Google Ads (Search and Display) programmatic platforms and other B2B channels
Strong analytical skills and experience with SEO and marketing analytics tools such as Google Analytics attribution platforms and CRM integration
Experience with ABM strategies and tools
Budget management CAC per MQL and ROAS management
Excellent communication stakeholder management and attention to detail
Understanding of B2B sales cycles multi touch attribution models and related marketing strategies
Experience working in fintech cryptocurrency stablecoin payments or enterprise SaaS

Benefits

Impactful and purposeful work
Remote first flexibility
Global and diverse team
Learning and development resources
Mental health support services
Competitive compensation and comprehensive health coverage
Stock option plan

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