Head of Marketing (Whitechain)

Join Whitechain — Build the Future of Web3!

At Whitechain, we’re on a mission to revolutionize blockchain, smart contracts, and cryptography. As part of the WhiteBIT ecosystem, we’re building cutting-edge Web3 solutions, from our own EVM blockchain to non-custodial wallets, DeFi platforms, and GameFi experiences.We’re looking for ambitious innovators to help us bridge the gap between retail and corporate blockchain adoption. If you’re passionate about decentralization, Web3, and shaping the future of digital economies, this is your chance to make an impact!

The future of Web3 starts with you — join us as a
Head of Marketing (Whitechain)!

Requirements

• 6+ years total marketing, with at least 3 years marketing infrastructure projects (L1, L2, rollups, middleware, oracles, bridges, dev tooling), not just consumer apps or tokens.
• Built and led a marketing team from a small base.
• Proven track record of growth that converts into durable on-chain outcomes (sustained TVL, active users). Thinks in funnels (awareness, builder and user acquisition, activation, retention) and owns the outcome metric end to end, not just top-of-funnel reach
• Strategic and hands-on. Sets the strategy and, in the early build phase before the team is staffed, executes directly: positioning, content, launches.
• Demonstrated full-funnel growth with real numbers: CAC by channel, activation, retention, on-chain attribution.
• Demonstrated organic and earned growth, not only paid acquisition.
• Budget discipline. Every line of spend tied to a forecast and a metric, able to break down a past budget by line and show the KPI behind each spend.
• Product marketing. Can translate a technical value proposition into audience-specific narratives for builders, protocol founders, and retail users.
• Competitive positioning. Experience positioning a challenger against established players using market and on-chain data.
• Experience taking a project to public visibility
• Hands-on GTM and launch experience, run end to end.

Responsibilities

• Build and scale the marketing team, defining structure, priorities, and operating processes.
• Hire, develop, and manage talent across ecosystem marketing, growth, content, community, design, brand, PR, and partner marketing.
• Define and execute Whitechain's marketing strategy across builders, protocols, and users.
• Own planning and budget allocation
• Spend-to-outcome monitoring and reallocate based on what works.
• Define Whitechain's positioning as an exchange-backed chain.
• Develop messaging and narrative frameworks for key audiences, translating the technical value proposition into clear narratives for builders, protocol founders, and users.
• Own brand identity and the design function, keeping a consistent visual and verbal system across channels.
• Work with ecosystem partners to maximize protocol visibility, data coverage, and discoverability across the broader Web3 landscape.
• Own competitive intelligence: track competing chains and ecosystems on TVL, activity, and narrative, and position Whitechain against them.
• Lead go-to-market strategy for protocol launches, ecosystem initiatives, and major product releases.
• Drive co-marketing programs with ecosystem partners.
• Turn Whitechain distribution into a growth asset for builders.
• Equip BD with launch and pipeline collateral: pitch decks, one-pagers, and ecosystem case studies that help convert the priority protocol target list.
• Partner with DevRel to grow builder awareness and developer acquisition.
• Design and execute campaigns that drive wallet activation, on-chain engagement
• Build Whitechain's presence across industry media, social channels, and ecosystem communities.
• Lead KOL, ambassador, and community programs.
• Develop content that strengthens Whitechain's credibility among builders, protocols, and users.
• Own the Whitechain marketing site and launch landing pages as conversion surfaces.
• Build measurement frameworks tied to ecosystem outcomes, with clear metric definitions so results are not gameable.
• Track acquisition, activation, engagement, retention, and marketing ROI.
• Optimize investment based on measurable business impact.

Good to have

• Experience at an exchange-backed chain or marketing the CEX-to-on-chain bridge.
• DeFi-native fluency (TVL, launch mechanics, seasons).
• Established KOL networks and ambassador program experience.
• Regional marketing across multiple geographies.
• Developer marketing and grant-program marketing experience.
• Experience working alongside a partner's in-house marketing team.
• Strong personal writing and content craft.

Work conditions

Immerse yourself in Crypto & Web3:

• Shape the Future — Work on high-impact blockchain products at the forefront of Web3.
• Innovate & Create — Your ideas drive real-world solutions and technological breakthroughs.
• Global Reach — Build scalable solutions for businesses and users worldwide.
• Web3-Powered Culture — A team of visionaries who believe in decentralization and innovation.

Work-Life Balance & Well-being:

• Modern equipment.
• Comfortable working conditions, and an inspiring environment to help you thrive.
• 24 calendar days of paid leave.
• Additional days off for national holidays.

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.

Ready to disrupt the industry with us? Apply now and let’s build the decentralized future together!