Head of Marketing

About

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €2.5 billion in monthly transactions for more than 150 companies - like Pennylane, Indy, Agicap, Libeo, and Lucca.

Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

To learn more about us: About Swan, Our story.

Job description

As Head of Marketing, you’ll report to our Chief Business Officer and you will shape Swan’s go-to-market strategy across product marketing, brand & content, growth, and regional marketing.
Your mission is to position Swan as the leading embedded banking platform in Europe, helping software companies understand and adopt embedded finance.
You’ll combine strong customer empathy, sharp positioning, compelling storytelling, and a data-driven mindset to build our brand, generate demand, and drive growth across Europe.

✨ Main tasks

• Marketing team leadership. Lead Swan’s Marketing team, bringing together central Content, Growth, Product Marketing functions and local Marketing Managers, while setting clear priorities and OKRs and allocating resources to the highest-impact opportunities.

• Brand positioning & strategy. Strengthen Swan’s brand positioning and scale brand awareness across core European markets, including France, Germany, Spain, Italy, and Belgium.

• Content, communications & events. Own Swan’s content and communications strategy across the website, social media, events, and PR, turning complex products and ideas into compelling stories that strengthen brand awareness.

• Growth marketing. Build repeatable go-to-market motions that drive demand generation and pipeline growth in partnership with Sales and RevOps, using funnel data and experimentation to continuously improve performance.

• Partner marketing. Develop strategic partner marketing initiatives that amplify Swan’s reach and accelerate growth across existing and new markets.

• Product marketing. Own Swan’s product marketing strategy end-to-end, from customer insights and positioning to product launches, adoption, and commercial enablement.

✨ Curious about your future team?

At Swan, you'll have the opportunity to join our dynamic Marketing team and play a central role in shaping how Swan is positioned and how we scale across Europe.

Your team currently consists of nine members across Content, Growth, Product Marketing functions and local Marketing Managers.

The Marketing team works closely with Sales, RevOps, Product, Partnerships, and the broader leadership team. In your role, you can expect strong cross-functional collaboration, with a shared focus on customer value, growth, and execution.

Preferred experience

✨ You’re a great match if:

• You have 8+ years of experience in a marketing function including 2 years in payments

• Already led a team (managed 4+ people), and are comfortable with people from different cultures and locations

• Broad marketing experience including growth marketing, brand, content, events, product marketing

• You are structured and execution-oriented, turning priorities into action

• You are business-driven and turn customer insights into strong positioning

• You are a clear and influential communicator who makes complex ideas simple

• Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

It’s okay if you don’t tick all the boxes - don’t let imposter syndrome prevent you from applying! 🙌

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

✨ Perks of being a Swanee:

• Holidays : 25 days + RTT 🏝️

• Meal Vouchers: We provide a meal voucher card to cover your meals on work days. 🥗

• Transport: Monthly mobility package for employees. In accordance with the company agreement for sustainable mobilities, you can now use your mobility package to pay for alternative commuting modes. 🚇

• Health insurance (mutuelle): Alan. This is Swan's health and welfare insurance. 🚑

• Sports: Thanks to our partnership with Classpass, you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities. 🏋

• Well-being support: access to Moka Care for mental health and wellness. 🧘

• Hybrid remote policy: We offer the possibility of working from home for 2 days per week. 🏡

• Offsite: Once a year we gather to reconnect, deep-dive into big topics, and relax. 🤝

• This isn’t a perk, it should be the rule, but diversity and inclusion are important at Swan. We’re working hard to get better every day.

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something's convoluted or confusing, we work extra hard to break it down - Making complex things simple is what we do.

Long Term: We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations - whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

Recruitment process

• A 45-min call with our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions

• A 1H interview with our CEO, Camille

• A first discussion with Lennig, our Head of Account Management followed by a 1H conversation with our Chief People Officer, Anne

• Last step of the process consists in a 1h interview with our VP of Sales, Julio and a final discussion with our Chief Product Officer, Nicolas