Head of Demand Generation

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Role

The Head of Demand Generation is responsible for leading UKG's demand generation strategy and strengthen alignment between Marketing, Sales and Business Development.

Reporting to the Director of Marketing APAC, this role leads a team responsible driving net new pipeline across Enterprise, Mid-Market, and SMB segments.

The ideal candidate is a senior data-driven marketer who is driven to hit targets and work collaboratively and creatively to drive success.

Primary Responsibilities

Demand Generation Strategy

• Develop and execute the APAC marketing strategy supporting Enterprise, Mid-Market, and SMB net new growth across APAC.
• Build integrated marketing plans that drive pipeline generation, bookings, and revenue contribution.

Integrated Demand Generation

• Design, execute and optimise integrated demand generation campaigns across digital, social, webinars, events, email and account-based marketing (ABX).
• Build nurture programs that improve lead conversion and accelerate pipeline progression.

Sales Partnership

• Partner closely with regional Sales and Business Development leaders to develop target account strategies, customer segmentation, and integrated pipeline generation programs.
• Collaborate with BDR teams on campaign execution, lead follow-up, and pipeline acceleration.

Corporate Marketing Alignment

• Partner with Corporate Global Marketing to align regional execution for product launches
• Adapt global campaigns to regional market dynamics while maintaining brand consistency.
• Share regional insights to influence future corporate marketing investments.

People Leadership

• Lead, coach, and develop a high-performing demand generation team currently consisting of 2 marketing managers.
• Foster a culture of accountability, experimentation, innovation, and data-driven decision making.

Experience

• 8+ years of progressive B2B SaaS demand generation experience
• Proven success partnering with Sales organisations to drive measurable pipeline and revenue outcomes

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected]