Head of CRM & Lifecycle Marketing
Fora (Interview Calendar) · New York City ·
- Seniority
- C level
- Employment
- Part time
- Category
- Marketing
- Experience
- 12+ years
Fora (Interview Calendar) · New York City ·
Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.
Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
As Head of CRM & Lifecycle Marketing, you will own advisor acquisition through outbound and CRM-powered channels, and the full lifecycle engine that activates, grows, and retains Fora's advisor network. On the acquisition side, that means building the outbound prospecting, list development, and targeted outreach programs that drive high-quality leads to Sales. On the lifecycle side, it means designing the onboarding, activation, and engagement journeys that compress time-to-productivity and turn signups into active, revenue-generating advisors — and then partnering with analytics to unlock how to accelerate advisors on the path from $100K to $500K in production. Your primary KPIs are new advisor GMV and acceleration on the path to pro.
You'll lead a small high-leverage team and a curated set of specialist partners. The operating model is leverage per FTE, not headcount. You'll partner with VP Growth on self-serve advisor acquisition (which Growth owns), with Sales on outbound execution and lead handoff, and with RevOps and Data on the MarTech stack and attribution infrastructure they own.
We want someone who will build this function in an AI-native way — reimagining what lifecycle marketing looks like when AI is embedded in every layer, from how we personalize at scale to how we identify and act on advisor behavior in real time. The ideal candidate is analytical, resourceful, AI-fluent, and has experience scaling CRM, outbound, and lifecycle programs in a marketplace, platform, or network-effects business.
Compensation for this role varies based on experience, with an indicative range of $230K–$280K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.